Synopsis of Personal Care & Hygiene Sector Advertising on TV during Jan – Jun 2013

Synopsis of Personal Care & Hygiene Sector Advertising on TV during Jan – Jun 2013

Highlights:

• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012

 

• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013

Note:

• The analysis is based on Ad Volume in Seconds

 

• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012

 

 

• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013

 

• June 2013 garnered maximum share with 21% share within Jan – Jun 2013 period advertising volume

 

 

• Toilet Soaps, Tooth Pastes, Perfumes / Deodorants, Fairness Cream and Moisturizing Lotions / Cream had been top 5 product groups in terms of Ad Volume with almost 70% share

 

 

• Hindustan Unilever Ltd is the top advertiser within Personal Care & Hygiene Sector followed by  Colgate Palmolive India Ltd during Jan – Jun 2013

 

For further information contact:
Ashvini Khandekar
Manager - Communications
TAM Media Research Pvt. Ltd
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