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Synopsis of Food & Beverage Sector Advertising on TV during Jan – Dec 2013

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Highlights:

Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012



  First and Second quarter of 2013 witnessed maximum Food & Beverage Sector Advertising



  Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

Note:

The analysis is based on Ad Volume in Seconds

Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

  First half of the year i.e. Jan to Jun has seen maximum advertising

  Towards the end of the, Food & Beverage sector advertising witnessed a drop

  Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

  Aerated soft drink ranked number one in terms of ad volume within sector with 12% share followed by Milk Beverages and Chocolates with 11% each

  • Cadbury India Ltd and Coca Cola India Ltd were the top 2 advertisers within Food & Beverage Sector category 

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com

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