Highlights:

• Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

•  First and Second quarter of 2013 witnessed maximum Food & Beverage Sector Advertising

•  Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

Note:

• The analysis is based on Ad Volume in Seconds

• Food and Beverage Sector Advertising witnessed 4% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

•  First half of the year i.e. Jan to Jun has seen maximum advertising

•  Towards the end of the, Food & Beverage sector advertising witnessed a drop

•  Top 10 product group within Food & Beverage Sector accounted for more than 70% advertising

•  Aerated soft drink ranked number one in terms of ad volume within sector with 12% share followed by Milk Beverages and Chocolates with 11% each

• Cadbury India Ltd and Coca Cola India Ltd were the top 2 advertisers within Food & Beverage Sector category 

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9^th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: [email protected]

Website: www.tamindia.com