MUMBAI: SVG Media, a digital media network, has fully acquired mobile video technology platform SeventyNine and performance display platform NetworkPlay from Gurner+Jahr, a unit of Bertelsmann Group.

Post the acquisition, SVG Media has become the largest advertising technology company in India with over 8 per cent market share of digital media. Furthermore, it is now reaching over 100 million internet users on mobile and PC.

SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other market leading AdTech platform Tyroo, DGM and PrecisionMatch.

SVG Media founder and CEO Manish Vij along with co-founder and chairman Harish Bahl, “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetization for our publishers for their mobile/PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers.”

SeventyNine’s previous co-founders Chirag Shah and Deven Dharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.

Along with its leadership in India, SVG media, is serving business in over seven countries and is on its way to becoming the largest advertising technology platform in Asia.