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Star India’s 'Mauka Mauka' and Iss Pyaar Ko Kya Naam Doon - Ek Jashn shine at Abbys 2016

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MUMBAI: Star India was one of the few broadcasters to emerge with glory at the 11th edition of Goafest 2016 with 20 metals to its name. Its biggest success story was the extremely popular campaign ‘Mauka Mauka’ that the channel had done in-house for the ICC Cricket World Cup 2015. The catchy jingle not only became a nationally trending conversation piece, but also won the network gold in the Broadcaster category at the Abbys. Apart from the gold, the promotion also won three silvers in media and creative Abby.

Star India’s flagship show Iss Pyaar Ko Kya Naam Doon also claimed a bronze for making the best TV Fiction Promo for its rebooted mini-series version on Hotstar - Iss Pyaar Ko Kya Naam Doon - Ek Jashn. The promo was successful in sparking nostalgia as well as creating a superb buzz around the popular show, as also inviting TV fans of the show to turn to their OTT platform Hotstar to enjoy the webseries.

The channel’s promotion for its ongoing prime time show Siya Ke Ram was also felicitated with a silver medal in the media field. Siya Ke Ram - Dhanush Yatra bagged the silver for best use of Special Events & Stunts/Live Advertising.

The network bagged a total of six silvers including three in media, two in broadcaster and one in creative categories with Mauka Mauka winning three silvers for best use of digital as a medium; best use of Social Media and for Integrated Advertising. Siya Ke Raam - Dhanush Yatra of Star Plus won asilver for best use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD's Select Sundays Nostalgia and the Book Adaptations campaigns winning a silver each for best Movie Promo by a TV Channel (Broadcaster).

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