MUMBAI: STAR India emerged as the undisputed winner at the ongoing GoaFest 2014 in the Broadcaster Abbys, a category that recognizes excellence in creative work from broadcasters. The leading media and entertainment conglomerate bagged a total of 14 metals, including three out of the five Gold metals awarded to broadcasters at the festival – the highest for any broadcaster, both in terms of the total number of metals and the number of Gold metals won.
Commenting on the win, Gayatri Yadav, Executive Vice President, Marketing and Communications, STAR India, said “This is a proud achievement for the Marketing and Communication team at STAR India. The awards are a testament to our path-breaking content and innovation in marketing that have made STAR a truly inspiring brand in the media industry.”
STAR India bagged a Gold Metal for Saath Hain Hum Uttarakhand, a seven-hour live marathon event simulcast across the Star network to foster relief for the flood-ravaged state of Uttarakhand, in the Best TV Program for Cause Related Marketing sub-category. Two more Gold Metals that the network won were for Star Sports’ ground-breaking Refresh and ICC Women’s World Cup 2013, in the Best Launch of a TV Channel and the Best TV Sports Channel Promo sub-categories, respectively. The network also won multiple Silver and Bronze metals for various other innovative marketing efforts.
The Goafest is a South Asian advertising festival for those who believe in the power of Advertising. It is a highly prestigious event for people in the fields of Marketing, Advertising, Media and allied Services, giving professionals the opportunity to connect and learn from the various seminars and contemporaries and a chance to celebrate advertising.