Scangroup adopts new name post WPP merger

MUMBAI: Listed marketing services group, Scangroup Limited, has changed its name to WPP Scangroup Limited.

Announcing the change of name, WPP Scangroup CEO Bharat Thakrar said that the change of name signifies that WPP Scangroup and WPP plc are now fully together, with a shared vision, values and core principles for developing marketing communications across Sub Saharan Africa and a conviction about how this can be achieved.

“The synergy from the coming together of these two great firms will significantly transform the future of marketing communications across this fascinating continent. This is aptly captured by the famous African proverb that says: ‘If you want to go quickly, go alone. If you want to go far, go together,’” Thakrar said.

WPP Scangroup is the largest marketing and communication group operating a multi-agency model across multiple disciplines in sub Saharan Africa. It is the only marketing services that is listed on the Nairobi Securities Exchange (NSE); and has a geographical footprint across sub-Saharan Africa.

Scangroup’s history dates back to 1982, when it started as a small independent advertising agency that was then known as SCANAD. Over the years, it has grown its service capabilities to include media planning and buying, public relations, market research, experiential and digital. This is besides developing affiliations with international agency groups such as J Walter Thompson, Ogilvy and Grey. Scangroup was created in 2005 as a structured corporate entity to house all these diverse companies. It was listed on the NSE in 2006.

Scangroup and WPP entered a partnership in 2006, months after its listing on the NSE. This partnership included WPP taking up a minority stake in Scangroup as part of its efforts to expand its footprint in Africa. In 2013, WPP acquired additional shares in Scangroup Limited in Kenya, increasing its interest to 50.1 per cent. 

Latest Reads
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns
Gulf Oil signs Hardik Pandya as ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand...

MAM Marketing Brands
Aamir Khan becomes Vivo India's new face

After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

MAM Marketing Brands
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient

Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).

MAM Marketing MAM
Raymond shows that Black is Back

MUMBAI: In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

MAM Marketing MAM
Gatorade gets PV Sindhu to say 'never give up'

MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu. Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features...

MAM Media and Advertising Ad Campaigns
PointNine Lintas forays into mar-tech via Probitec

MUMBAI: Omnichannel agency PointNine Lintas has announced its foray into marketing techbologe (mar-tech) and launched the beta version of its first product, Probitec Deemed as the world’s first technology platform for activation management, Probitec is an end-to-end solution for executing and...

MAM Marketing Brands
Fevicol makes a banner that actually sticks

MUMBAI: No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively. The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories