MAM

Samsung TV?s voice function threatens to intrude customers? privacy

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/02/10/samsung_logo.jpg?itok=Y5Al9dtq

MUMBAI: SmartTV, Samsung?s recent innovation has a new voice-command feature, through which the internet-connected device can record everything one speaks and transmit it to a third party. 

The company's voice recognition software allows viewers to communicate with their television by talking to it. It is enabled when a microphone symbol appears. Instead of using a traditional remote control to change the channel, people can simply ask their Samsung TV to change it for them by uttering a few words.

This feature is worrying people, because of guidelines in their privacy policy. The Daily Beast first spotted this sentence, which reads, ?If spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party.?

The Daily Beast makes the point that if peoples? living room conversations are being recorded and passed on, privacy is being undermined. Homes are supposed to be places in which families and friends can talk about anything and everything.

?Don't talk about tax evasion, drug use,? Beast warned.

Sensitive information, such as ?device identifiers? could potentially be passed to law enforcement, advertisers and other groups, according to Samsung. ?If the transmission is not encrypted, a SmartHacker could conceivably turn your TV into an eavesdropping device,? the website adds.

It is important to note that the function operates in this way only when the voice recognition is turned on. But that feature is probably one of the main draws to the new technology. 

Responding to the criticism, the company said, ?Samsung takes consumer privacy very seriously. In all of our Smart TVs we employ industry-standard security safeguards and practices, including data encryption, to secure consumers' personal information and prevent unauthorised collection or use. Voice recognition, which allows the user to control the TV using voice commands, is a Samsung Smart TV feature, which can be activated or deactivated by the user. The TV owner can also disconnect the TV from the Wi-Fi network.?

Similar concerns were also raised about Siri in the US. The service also transmits information to a third party.

The privacy policy for the company's Smart TV sets - which are on sale - advises users of the voice recognition feature that their spoken words will be ?among the data captured and transmitted.?

Privacy campaigners have branded the policy ?outrageous? and made comparisons to George Orwell's description of telescreens, which spied on citizens in his novel, 1984.

Privacy campaign group Big Brother Watch director Emma Car said, ?Samsung needs to understand that not everyone wants to be spied on by their TV. Few people would expect a TV to intrude on our privacy, yet this is increasingly becoming the case.?

Samsung has insisted it takes customer privacy ?very seriously? and any gathering of users? information is carried out with the ?utmost transparency.?

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ipsos.jpg?itok=7n7JlNHU
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/adex.jpg?itok=IXs0lSCE
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ds.jpg?itok=wzKXoVWV
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/vk.jpg?itok=TVX5nwvf
Artimas Fashions debuts One8 innerwear look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories