MUMBAI: Have you been imagining an exciting holiday enjoying the sun, surf and sand with your family in Cape Town or watching the lion roar with all its might at 5-metre proximity or jumping off the highest commercial bungee in the world? Well, fantasize no more as South African Tourism, announces its upcoming global campaign: ‘20 Experiences in 10 Days’ where your family could be the chosen one to star in this first of a kind initiative.
If you think your family loves to travel, is adventurous and your children are between the age group of 10 – 14 years, then apply today to win a two-week all-expense paid trip to South Africa. The last date to send in your entries is 21st February, 2014. So write into firstname.lastname@example.org today for the application form or any further details. After reviewing the applications, auditions will be held for casting and the family that fits all criteria will get to star in the campaign and represent India globally.
On this exciting new initiative, Ms. Hanneli Slabber, Country Manager, South African Tourism said, “We are extremely excited to announce this global initiative targeting the family segment, which is one of our fastest growing segments across the world. This campaign in 2010 was targeted at young couples and was a huge success among our target audience. India is a key source market for South Africa and through this initiative; we want to widen our reach to the discerning Indian families and showcase South Africa as the perfect holiday destination that provides varied experiences for all age groups. The chosen family will get a once in a life time opportunity to indulge in 20 inimitable experiences in 10 days and take home some amazing and unforgettable memories.”
We are pleased to announce that as per the latest arrival figures of September 2013, 84,202 Indian tourists have visited South Africa between January 2013 to September 2013 which is an increase of 6.2% vis-à-vis the same period last year.
Issued by Avian Media on behalf of South African Tourism