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Rentrak inks TV ratings & VoD measurement deals with Game Show Network

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MUMBAI: Rentrak has inked TV ratings and video on demand (VoD) measurement agreements with Game Show Network (GSN).

“GSN consistently ranks within the top 25 per cent of all broadcast and cable networks and Rentrak ratings information provides us the ability to highlight the unique quality of our audience. Rentrak's granular TV measurement service will play a key role in supporting our research needs across the board,” said GSN vice president, research strategy Michael Michell.

“We are excited to have GSN subscribe to our TV services and we look forward to helping them advance their business,” added Rentrak president of national television Chris Wilson.

Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 30 million TVs, and Video on Demand viewing from more than 117 million TVs in the US and Canada, including granular information for TV stations in all 210 local markets projected to the US population.

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