MUMBAI: Pulp Strategy Communications, a multi-award-winning full service agency in the realm of experiential, digital and interactive marketing, has won the Gold award for best long term loyalty and relationship marketing at the 29th MAA Worldwide GLOBE Awards.
The agency won the award for its campaign named ‘EMC Transformation Coach’ for the client EMC India. It is the only agency from India to have bagged an award at the event this year. Distinguished Russian agencies viz. Icon integrated contact, Coral: Promo and e:mg garnered the silver, bronze and certificate of merit respectively in the same category.
Pulp Strategy Communications spokesperson said that winning the award is definitely the ultimate kind of recognition for the EMC campaign. It gives the agency’s creative mettle great impetus to know that its campaigns are impacting the globally dynamic realm of marketing. “This has fuelled our enthusiasm and determination to continue doing profound work that hits the right note universally. A big pat on the back goes out to Anant Dugar and his team for their awesome effort in bringing this campaign to fruition,” the spokesperson said.
MAA Worldwide and GLOBE Awards Chair president Aldo Cundari added, “This year was a robust exhibit of global top caliber entries from agencies in over 30 countries worldwide. Truly a source of inspiration and insight for brand marketers around the world! It was exciting to see some of the groundbreaking ideas and campaigns coming out of some new and emerging markets.”
Cundari further congratulated all the Award winners and said, “You truly exhibit the best in marketing and once again, have produced outstanding work. A special acknowledgment and sincere gratitude to the over 130 judges for their hard work and dedication to making the Globes one of the best awards in the world.”
The MAAW Globe Awards recognizes the very “Best of the Best” in marketing campaigns executed globally with association partners: CAMPRO from Argentina, AMPRO from Brazil, CAPMA and CMA from Canada, the JPM Awards from Japan, the Silver Mercury’s from Russia and Ukraine, the IPM Awards from the UK and the BAA REGGIE Awards from the USA.
The event received entries from India, Israel, China, Australia, New Zealand and Ireland. Including the Best of the Best, 90 Gold, Silver, Bronze and Certificate of Merit awards were presented in 25 Categories at the prestigious event.
