Philips partners with MTDC to light up Gateway of India

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By indiantelevision.com Team Posted on : 18 Jan 2014 05:22 pm

MUMBAI: Philips in partnership with Maharashtra Tourism Development Corporation (MTDC) has announced that it will give a “lighting” make over to the city’s iconic monument - the Gateway of India - on 24 January.
 
Philips Lighting India marketing head Sumit Joshi said, “Philips is extremely proud to partner with MTDC to design the lighting of the Gateway of India. Counted among the architectural heritage of India, this structure is of greater historical importance to the city of Mumbai. This initiative reiterates our commitment towards enhancing the magnificence of towering monuments in India with energy efficient lighting solutions. With our range of dynamic LED solutions and our expertise, we hope to enhance the architecture of this city and create an inspiring public space that attracts more and more visitors. We are confident that the lighting makeover on 24 January will be amazing and will enhance the night time view of Gateway of India.”
 
In line with Philips’ and MTDC’s commitment towards sustainability practices, the heritage building will not only go greener but also more colorful as it gets a new energy-efficient LED lighting system called Philips Color Kinetics.
 
The brand ambassador Ranbir Kapoor said, “As a Mumbaikar, it makes me immensely proud to know that the Gateway of India is going in for a spectacular visual makeover. The majestic monument is a must-visit in Mumbai and with this initiative; it will surely become a must-visit at night. With Philips lighting up the Gateway of India using its technologically advanced LED lighting solutions, we can look forward to a visual treat from January 24 onwards.”
 
The technologically-advanced LED lighting system, offers a palette of 16 million shades that can be programmed to create dynamic and unique lighting shows.

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