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Percept integrates media companies into single entity ‘Percept Media’

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MUMBAI: Percept has restructured and integrated its media businesses into a single entity ‘Percept Media’ with effect from 6 July 2015. The restructure will enable Percept to bring greater focus and offer better synergies and efficiencies between the various media arms, thereby presenting a wider array of services and solutions to stakeholders.

Currently, Percept Group encompasses Allied Media - the media planning, evaluation and buying unit along with the digital media services arm and Percept Out of Home – the communications specialist providing solutions in the outdoor and rural media arena. The revised structure will see the two media service companies integrate into a single vertical under the nomenclature ‘Percept Media’, to become a single platform offering innovative and collaborative 360-degree media solutions to stakeholders.

Percept COO Ajay Upadhyay will serve as chief mentor to guide the integration process of the media vertical, while Percept One COO Sanjay Shukla will be responsible for directly supervising the entire integration and restructuring process as a part of the Percept One portfolio.

Following the exit of Allied Media erstwhile CEO Shripad Kulkarni, earlier this month, P M Balakrishna has been elevated to the position. He will also hold the position of Percept Media executive vice president.

Rajneesh Bahl has been promoted to the post of Percept Media executive VP and will also continue to serve in the capacity of Percept Out of Home CEO, overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.

The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E industry and will enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer Percept’s clients greater synergy in the range of solutions and service offerings in the media domain thereby translating into greater value add and a heightened level of customer service and value for all stakeholders.

The Percept Media leadership team will soon be drawing out a comprehensive plan encompassing the branding, structure, services, revenue and business development strategy for FY’16.

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