MUMBAI: Contagious Communications co-founder and editorial director Paul Kemp-Robertson will be presenting a session on ‘The Dangers of Anti-Creativity’ at Adfest 2016 on 19 March.

Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future of our industry.

At the session, he will examine the threats that exist to creativity both in marketing and business terms, and look at ways to ensure that your company keeps focused on creativity.

“Budget cutters, the short-termists and our own biases are threatening the one thing proven to deliver effective marketing: creativity. But it’s not just putting marketing at risk. We’re caught in the headlights of an anti-creative juggernaut on course to run down entire businesses,” says Kemp-Robertson.

He co-founded Contagious Communications in 2004, which publishes quarterly creative journal Contagious, the collaborative research platform Contagious I/O and the consultancy unit, Contagious Insider that applies Contagious thinking to solve clients’ challenges and briefs.

“Paul understands the trends that are changing our industry before almost everyone else, and his insightful observations and predictions are always incredibly popular at Afdfest are delighted he is joining our program once again this year,” says Adfest president Jimmy Lam.