MAM

PALM Mumbai 2014 successful in all categories exceeding market expectations

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/18/palm_expo.jpg?itok=LXS8Ex6E

MUMBAI: The 14th successive PALM expo organised by Diversified Communications India fulfilled the scope and potential of the largest ever show in India. The internationally supported PALM India features the maximum number of manufacturers and leading brands ever ? including Yamaha, Sennheiser, Shure, JBL, AKG, Soundcraft, Martin Lights, Robe, KV2, TOA, Prolyte, Bose, Bosch, Osram, Sonodyne, Phillips, Neutrik, among others.

All International Brands? Senior Management expressed complete satisfaction with the PALM organisation, in providing satisfactory and very high standards in all services, from registration process to a very high percentage of interested visitors of professional background.

?Participation is meaningful for international high quality manufacturers only when we meet personally very knowledgeable professionals from the local market, who are also important buyers, in this respect PALM show gets full marks? these responses assure of the PALM attraction to the entire segment of the professional industry in stage light and sound, music production and AV integration.

The highlight of the PALM Expo as in the past years is the HARMAN Live Arena, which was once again a huge attraction. The creation and construction of the Demo Qube exhibit at the PALM was a winner with the target delegates as this novel idea and its successful delivery at the PALM exhibited a tremendous effort and solution for the pro light and sound industry to provide original demo environment. ?The Qube was very productive and leads to business and contributes to the growth and development of the market in India. The PALM deserves Kudos for fulfilling a need for professional demo space.?

The PALM 2014 and its unique features covered a gross space of 18,000 sqm. Stage Sound and Lighting equipment + DJ Gear + Music Production and AV Install was showcased in Hall 1, the Qube Ground, Line Array Compound and Hall 5 Annex featuring the Harman Live Arena. Hall 2A was specially dedicated to registration of 18,000 attendees and visitor services including the PALM Souvenir Store. The Conference was held in the International Lounge. Concurrently the Music Expo was held in Hall 2B + 2C.

Visitor Profile



PALM 2014 marked a dramatic increase in turnout of pre-registered delegates and the highest growth for day one visitor registration at 57% with 6,353 visitors, with ?very high quality profile?.

Total attendance increased 28% to 20,966 trade visitors.

The 14th Consecutive PALM show this year brought out not only the highest turnout ever but the largest component of industry buyers and professionals. Predictably the Stage Sound and Lighting + Event Production and DJs comprised 55% of visitors, this includes rental companies, entertainment media and event management.

A trend was visible in the second largest visitor profile registered, from the AV Install and Systems Integration segment, comprising 31% of 18,000 visitors. This segment was from House of Worship, Education, Hospitality, performance Venues ? Malls, Theatres, Auditorium, Theme Parks.

Music production and studio segment comprised of 12% including the project studio category.

Industry Awards



The 8th IRAA (Indian Recording Arts Awards) ceremony was hosted at the PALM 2014 in the Features Hall. The renowned Andy Munro received the Global Innovation in Studio Design, applauding him was the largest gathering of sound engineers and studio owners. Daman Sood was awarded the IRAA Life Time Achievement Award.

The 3rd PALM Sound and Light Awards were hosted at the PALM Exhibitors? reception party. The 4th DJ Championship was held in the Features Hall with its highest participation. The DJ Soundscape with the added Conference and Workshop attracted hundreds of professional DJs.

PALM continues to invest back into the industry platform with the objective to grow the industry and the international reputation of the Indian marketplace. The PALM organisation represents a highly knowledgeable team that delivers a trade show by the industry for the industry, and a neutral and independent convention.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Realme_800.jpg?itok=GYvPRVrw
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Metoo_Dentsu.jpg?itok=F-WK2f58
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Bathsense_Rajkumar_Rao.jpg?itok=ir0POp1D
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Hardik_Pandya_Gillette.jpg?itok=UdP_6s_T
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Reliance_Jewels.jpg?itok=BJLS-_VV
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Barbie_800.jpg?itok=upoxNyR9
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories