“Our effort has been to get everyone involved”: Srinivasan Swamy

MUMBAI: With big names dropped out, entry numbers has changed the shape of the event, which is now set to go indoors. The much talked about ninth edition of Goafest is expected to have a low turnout. While much is talked about this, here is a look at what the managing committee has to say.

In conversation with Goafest Organising Committee chairman Srinivasan Swamy, speaks at length about entry numbers, what to expect from the event this year and much more…

What are efforts being taking from the Goafest committee for those who are not participating in the fest this year?

Goafest is an industry initiative. It is not a private enterprise. So we want all members of the industry to be a part of it. While some of them have not sent their entries for the awards this year, they are all expected to be part of the event. Our effort has been on to get everyone involved.

Considering that Cannes Lions will follow Goafest, do you think agencies are therefore giving Goafest a miss to focus more on much prestigious global event?

Cannes is two weeks away. While a few people go to Cannes, many come to Goa.

How are you planning to promote the fest this year?

Our promotion has started by emailers. All web media is supporting us by sending these mailers out.

How has the response from SAARC region been this year?

We don’t expect entries or delegates in hundreds. We will have the same number as we had in the past, which is on expected lines.

Do you think shifting the dates of the event has affected the participation?

It does appear so. Some of the people will be out on family holidays. And some speakers find this too close to Cannes and therefore can’t travel to India and later to France. But overall, the plusses and minuses always even out. The inconvenience of having this clash with the general elections was the major concern.

While a few big creative agencies have opted out of the fest, we have understood that digital agencies are really looking forward to it this year. Could you give us an idea about the entry numbers?

We have decent level of participation from digital agencies, about 400. This also tells you about the raise of the importance of this medium.

How has the response been for the new categories that were introduced this year?

I would say these are very good. We should close these with about 200 in number.

What are five things that agencies and delegates can expect from Goafest 2014?

To my mind the five things are:

  • Goafest is a nice platform for delegates to network and have a great time.
  • There will be something for everyone at Goafest. While some can enjoy the knowledge seminars, advertising conclave or the leadership summit, a few can enjoy the fun activities like aqua zorbing, foam and rain dance etc or take part in beach sports competitions. Participants can also come to just party and dance till late into the night. While seniors can meet at comfort in the CEO lounge and see what should be done for the industry or in which direction it should go.
  • The display zones where the shortlisted work can be reviewed, will be quite engaging for those interested in awards and what could win.
  • The opening and closing ceremonies and the award nights will be entertaining as well as celebratory in nature.
  • Opportunities to learn many new things through various eclectic lectures and at kiosks ­ things that will surprise the regulars to Goafest.

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