MAM

OCPL earnmarks 4 per cent of turnover for marketing in FY15

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/12/OCPL.jpg?itok=DB2LyPil

KOLKATA: The F&B conglomerate, Oriental Cuisines Private Limited (OCPL) plans to earmark four per cent of the turnover into the marketing spend in the current fiscal 2014-15.

Also, the Chennai-based company aims to open 50 more outlets in the bakery division by the end of this fiscal taking the total number to 200 outlets.

?Since we are looking for expansion, our brand has to have the pull factor. While we are undertaking below the line (BTL) activities on regular basis to market our brand and products, we will also launch a TVC soon,? informed OCPL CEO Narendra Malhotra.

OCPL currently has outlets like ?The French Loaf?, ?Benjarong? and ?Z The Tapas Bar & Restaurant? (earlier known as Zara). In addition to this, the company has now launched its first premium chocolate boutique ? ?Le Chocolatier? to cater to the chocolate aficionados.

?Out of the 50 outlets, 10 will be company owned and the rest will be franchise run formats,? he said.

OCPL, last year, had spent less than four per cent of the sales on the marketing activities. ?With the expansion plans well thought, our sales is expected to be more. We have got many proposals already for the franchise run formats,? said Malhotra.

Gutfeel, an offshoot of TBWA, at present designs the marketing campaign for the company. Mindsgare is the media buying agency for OCPL.

Talking about the group?s other food brands including Benjarong, Teppan, Ente Keralam, China Town, Z The Tapas Bar & Restaurant, Wans Kitchen, Planet Yumm, Kebab House and Hotel Oriental Inn, Malhotra said, ?All these brands enjoy a loyal customer base and are popular in each of the segments.?

The bakery chain ?The French Loaf? currently operates in Chennai, Bengaluru and Kolkata. ?Out of 55 ?The French Loaf? outlets, around 9 are in Kolkata,? he concluded.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/tyamaha.jpg?itok=hkoFhcZS
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/jonty.jpg?itok=9Sup3Jl_
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/UCB.jpg?itok=8WZWVqTC
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/money.jpg?itok=7KNzWnjT
Matrimony.com bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, Matrimony.com recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/mar.jpg?itok=jNxxH45I
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/RIVERS.jpg?itok=TaXS7yhM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/team_1.jpg?itok=AN_y8HiE
The Minimalist strengthens leadership team

The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories