MAM

Now brands pay back cash to their customers instantly, No gimmicks!

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/05/05/vivaconnect_logo.jpg?itok=4CUYloxs

MUMBAI: VivaConnect brings yet another service to elevate brands engagement with its customers over mobile. This time it delivers it through a captivating package – MORE, an acronym for Mobile Recharge. The service is designed especially for brands to offer Instant gratification marketing schemes, by delivering instant mobile talk-time refill to its customers in return of a product purchase or on engagement with brands marketing activity. The service empowers instant redemption simply over a missed call and short text messages (SMS).

MORE exhibits absolute simplicity as its developed bearing in mind the characteristics of urban and more importantly rural user base of Indian population. It magnificently overcomes the challenge posed by these diametrically opposite user base. Considering that urban population is always in rush and needs instant services, while the rural population is at ease but not tech savvy.

MORE not only saves time and hassle for customers that they often suffer while claiming rewards but it also gifts them something valuable. This service supports every mobile handset in the market and it works equally great for prepaid as well as postpaid customers. Moreover it works seamlessly for subscribers of every telecom operator in India, which means anyone and everyone can enjoy the rewards without any gimmicky condition. Moreover, integrating MORE in promotional & marketing campaigns would build up brands credibility among its user base and lead to brand loyalty.

‘More than 90% of the Indian Mobile Users consist of prepaid users with a majority of users falling in the rural geographies. Today a lot of brands want to engage and re-engage with this rural audience to build awareness for their products and what better way than building awareness and brand salience by rewarding these audiences with instant recharges. Mobile Talktime and recharges  has also seen the highest percentage of redemptions in the mobile coupons category. The next phase of MORE would see the implementation of Mobile Internet Data Packs which according to us in the next big gratification service urban audiences are looking at. This is based on a internal research done by Vivaconnect in 6 tier 1 and tier 2 cities.’ imparts Bharatesh Salian, Chief Strategy Officer at VivaConnect.

MORE platform provides detailed analytics and consumer behaviour insights to the brand on an integrated real time dashboard which helps the brand measure the campaign dynamics too.

This service is brought by VivaConnect, a Mobile marketing solutions company that operates from Mumbai & Delhi, holding the largest reach for voice and missed call services in India. Their doors are always open for brands interested in discovering innovative ways for building interaction over mobile with their customers. They offer customised solutions over Voice calls, Missed Calls, Mobile Apps, SMS  & Email services to brands and enterprises.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/in-mobie.jpg?itok=4UWv0gI7
InMobi looks to monetise Tapjoy's inventory in India

MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/alto.jpg?itok=uHS9cRhT
Alto Delhi Comic Con 2016 begins, on till 11 December

NEW DELHI – Alto Delhi Comic Con 2016 organized by Comic Con India began today and has a lot in store for comics enthusiasts and audiences inclined towards popular culture. The 3 day fest which started today at NSIC Grounds, Okhla will be on till December 11’ 2016. This is the biggest pop culture...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=TlmMLA85
Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sansui-star.jpg?itok=k272kPMd
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories