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Mysuru to host global meet on media & social responsibility

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NEW DELHI: The eleventh international conference of media experts and communication specialists from around the world is being held later this month on ‘Ombudsman: Media and social responsibility’ at Mysuru.

Organised by the Global Communication Association (GCA), a not-for-profit professional body, on 28 and-29 January, the meet will have the University of Mysore, which is celebrating its Centennial, as the academic partner hosting the conference. The conference will be one of the highlights of the grand centenary celebrations. 

At a time when there is a massive explosion of the media across the globe, be it of the traditional variety or the new media, it is increasingly being looked upon as a powerful instrument of social change. On the flip side, as with any instrument that can influence vast sections of a society, there are also other ‘powerful forces’ that will misuse the media for vested interests.

“The purpose of this conference is to engage in key discussions with an intrinsic aim to share information, promote culture, identify challenges, find solutions and exchange the most updated knowledge on various topics of public relations, media and communication,” says GCA chairman Prof. Dr. Yahya R. Kamalipour.

In the past, GCA conferences have been organised in many other countries across different geographies such as China, Oman, India, Poland, Malaysia, Zambia, Canada, Russia and most recently, in Germany.

In the two-day conference deliberations, about one hundred media and communication experts from across different continents are expected to propose and discuss the latest communication challenges out in the open and solutions on hand.

“On this very prestigious occasion, it is befitting to honour the memory of Karnataka’s one of the most pre-eminent public relations professionals of all times, Mr. A. P. Chowdappa, fondly acknowledged by the industry as “a veritable PR institution,” with the institution of the second international award in his name,” added 11th GCA Conference, Mysuru curator and organising secretary Krishna B. Mariyanka.

In his career spanning over five decades, Chowdappa is best remembered as general manager (PR) of HMT Limited, Bengaluru.

The Mysuru 2016 GCA Conference will honour seven eminent personalities/ organisations, who have contributed to the public affairs, media and communications industry across academia, government, corporate, non-government, media as also, agency sectors with the coveted A. P. Chowdappa Memorial Award for Excellence in Communication for the year 2015-16. A jury of GCA will select the awardees from a list of nominations that are currently being received. The grand recognitions ceremony and awards gala night will be held at 7 pm on 29 January, 2016 at Hotel Radisson Blu Plaza, Mysuru.

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