MAM

MyCollegeFest makes more than 100 colleges take the energy dash for Tata Gluco Plus

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/03/07/Untitled-1.jpg?itok=kG3vRcZe

Mumbai: New age digital media-tech company Graphene Media has been recently mandated to execute a first of its kind activation for NourishCo’s Tata Gluco Plus (TGP) in more than a 100 colleges in Tamil Nadu & Karnataka during the next three months. 

In order to build an active engagement for its launch in Tamil Nadu & Karnataka, MyCollegeFest a venture by Graphene Media, conceptualized a clutter breaking activation for NourishCo which involves students participating in a physically exhausting game thereby showing the importance of staying hydrated.

Using latest motion controlled gaming and Kinnect technology, MyCollegeFest created a virtual scenario where a student has to control his avatar by physically running, dodging obstacles and collecting energy by grabbing TGP packs. Every obstacle reduces their score and every TGP pack gives them more points to run further. The game ends with the participants reaching out for a real drink to replenish their energy after participating in this activity.  

Speaking on how well this activation has been received at this stage, Mr. Sanjoy Chakrabarty, CEO and Founder of Graphene media says, “Innovation is one of the best ways to create top of mind recall especially amongst youth. MyCollegeFest, being the only platform for aggregating college fest from across India, effectively maximizes visibility and engagement for a brand through college festivals. While this activation for Tata Gluco Plus is a first of its kind from an innovation perspective, it can also talk about scalability as it covers almost a 100 colleges across the southern part of India. We look forward to taking up such challenges and enhancing engagement with many more such unique ideas.”

With an inventory of over 2500 college fests across 300+ cities in India, MyCollegeFest has been innovating on student engagement with brands. Keeping in mind its clients requirements, it works on basic sponsorships for large scale branding activity to delivery on actual sales, app downloads, product usage, customer connects and offers 3 levels of an association - exposure, engagement and performance. MyCollegeFest.co.in has been working on projects for brands like Lakme, NourishCo, eBay, Olivia, and Emami with cumulative touch point of more than 1000 college fests. With its comprehensive software driven solution and known to deliver value, MyCollegeFest.co.in ensures quality performance and value for money as per client plans.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Posterscope-800x800.jpg?itok=oWCkFE8D
Posterscope shines at Global Marketing Awards

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards. With more than 30 awards in its kitty, this year has surely been a remarkable one for Posterscope India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Julie-Woods-Moss800x800.jpg?itok=e6xxWQVk
Tata Communications celebrates 'spirit of India'

MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Narendra-Modi.jpg?itok=hokfV4rW
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/Titan-Eyeplus_0.jpg?itok=rtSSumiB
'Live The New' Titan Eyeplus

MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio - specifically designed to meet the lifestyle needs of varied consumer groups.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories