MUMBAI: MSLGROUP, Publicis Groupe’s flagship strategic communications and engagement company, has announced the partnerships with six new clients across a range of industries, which includes, Tata Motors, Changi Airport Group (CAG), Monster Energy Drink, Videocon D2H, Sobha Developers, and Kinetic Group, for strategic brand communications and integrated engagement campaigns.
MSLGROUP India CEO Jaideep Shergill said: “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. At MSLGROUP, we have the pulse of the communications space and are constantly evolving to cater to clients’ changing requirements. We are pleased to partner well-known and established players like these.”
Tata Motors Ltd
Tata Motors has entrusted MSLGROUP in India to create and implement an integrated social and digital media strategy with a comprehensive, creative and content-driven solution for the corporate mandate.
Changi Airport Group (Singapore) Pte Ltd (CAG)
Changi Airport, the world’s most awarded airport with more than 450 accolades to its credit since it opened in 1981, has chosen MSLGROUP as its partner for strategic advisory and engagement solutions in India. The programme objective is mainly strategic guidance in creating and building brand awareness in India.
Monster Energy Drink
MSLGROUP joins forces with the Narang Group to launch Monster Energy Drink (the second-largest maker of energy drinks in the world) in India. MSLGROUP has been tasked to provide targeted integrated communication strategies based on experiential, along with communications counsel.
MSLGROUP will provide strategic counsel for the brand across India as well as advise and execute communication around unique product innovations, creating several ‘firsts’ in the category.
MSLGROUP will provide strategic corporate communications advisory to Sobha Developers, a leading real estate player. MSLGROUP will develop a comprehensive communication strategy that will accentuate the brand value in the media and build on brand credentials. The communication plan will include thought leadership initiatives highlighting the firm’s backward integration model, while showcasing its key differentiators.
The group has entrusted MSLGROUP with strategic advisory for corporate reputation management as well as counsel around the introduction of business verticals in 2014.
MSLGROUP will provide strategic communications consultancy programmes to help all these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.