MAM

MSL group India wins big at PR week Asia Awards 2014

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/08/msl_group.jpg?itok=eD6s2OB5

MUMBAI: Close on the heels of winning 4 metals at the recently concluded Goafest Abbys  2014;  MSLGROUP,  the strategic  communications  and engagement  consultancy  of Publicis Groupe,  and the largest  brand  and  reputation  advisory  network  in  Asia  and Europe  added  yet another feather to its cap! MSLGROUP India emerged winner in the Technology Campaign  of the Year category  for its entry for Sony Xperia  Z1: 'The Rise of Mobile Photography' at the PRWeek Asia  Awards  2014.    20:20 MSL bagged a Certificate  of Excellence in the same  category  for its

‘Evernote Life Campaign.’



Ryusuke Fukushima, General Manager Marcomm at Sony India said, “It is a great pleasure to receive an award like this as our aspiration has always been to deliver the most engaging campaign in the industry. We would like to thank and congratulate our partner MSLGROUP’s creativity and passion to help us achieve this vision.”



"Evernote  is the workspace  where  knowledge  workers  get work done.  With  a large  and swiftly growing population of knowledge workers and professionals, India is a key market for us. Exposing our app to as many new users as possible is a major goal for us in India. In India we partnered with  20:20MSL a while back, and we’re happy to know that their knowledge and creativity has reaped them  awards  both  this  year and the last,”  said,  Troy Malone,  General  Manager  – Asia  Pacific, Evernote.



Jaideep  Shergill,  CEO  India  MSLGROUP  had  this  to  say  on  the  award,  “This  has  been  truly  a remarkable  year from MSLGROUP.  We are honoured  to receive  this prestigious  award. This is a result of our commitment towards providing result-oriented services to our clients. I thank and congratulate our client for believing in capabilities and our entire team for their fantastic work.”



Narendra  Nag, Vice President,  said, “This campaign  is a great example  of art, code, and copy coming together to enable conversations and brand awareness. Sony has given us the opportunity and the freedom to think out of the box and build organic-first  digital campaigns.  The team is super-excited about this win but focused on making the next campaign bigger and better.”



Amrit Ahuja, Client Services  Director,  Technology and B2B lead Asia at 20:20  MEDIA had this to say on the Evernote campaign,  “Evernote has been mandate for us since December 2010. The campaign on Evernote has broken all traditional boundaries of PR and the team has worked on a integrated campaign involving media, users, bloggers, academicians and developers. The team has shown exemplary passion and strategic thinking that has helped Evernote be the most awarded PR campaign for 20:20 MSL ever! Winning this award has been exhilarating experience for us and it feels great to get a recognition for a stupendous work done by the team at the most prestigious award for the PR fraternity.”



MSLGROUP’s winning campaigns are:



• Sony Xperia Z1: The Rise of Mobile Photography by MSLGROUP in India was awarded in the category Technology Campaign of the Year for successful real-time engagement with influential photographers and consumers through a virtual gallery. The campaign demonstrated deep capabilities the product and facilitated dialogue between consumers and unbiased photographers on the craft of imaging using a mobile phone.



• The Evernote Life Campaign  by 20:20  MSL, was recognized with a Certificate of Excellence in the category Technology Campaign of the Year for its highly integrated online and offline storytelling elements to position Evernote as a vital digital lifestyle accessory for daily use that helped to increase user base by 100%.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Hoichoi.jpg?itok=aecnxnUe
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories