MSL group India wins big at PR week Asia Awards 2014

MUMBAI: Close on the heels of winning 4 metals at the recently concluded Goafest Abbys  2014;  MSLGROUP,  the strategic  communications  and engagement  consultancy  of Publicis Groupe,  and the largest  brand  and  reputation  advisory  network  in  Asia  and Europe  added  yet another feather to its cap! MSLGROUP India emerged winner in the Technology Campaign  of the Year category  for its entry for Sony Xperia  Z1: 'The Rise of Mobile Photography' at the PRWeek Asia  Awards  2014.    20:20 MSL bagged a Certificate  of Excellence in the same  category  for its

‘Evernote Life Campaign.’

Ryusuke Fukushima, General Manager Marcomm at Sony India said, “It is a great pleasure to receive an award like this as our aspiration has always been to deliver the most engaging campaign in the industry. We would like to thank and congratulate our partner MSLGROUP’s creativity and passion to help us achieve this vision.”

"Evernote  is the workspace  where  knowledge  workers  get work done.  With  a large  and swiftly growing population of knowledge workers and professionals, India is a key market for us. Exposing our app to as many new users as possible is a major goal for us in India. In India we partnered with  20:20MSL a while back, and we’re happy to know that their knowledge and creativity has reaped them  awards  both  this  year and the last,”  said,  Troy Malone,  General  Manager  – Asia  Pacific, Evernote.

Jaideep  Shergill,  CEO  India  MSLGROUP  had  this  to  say  on  the  award,  “This  has  been  truly  a remarkable  year from MSLGROUP.  We are honoured  to receive  this prestigious  award. This is a result of our commitment towards providing result-oriented services to our clients. I thank and congratulate our client for believing in capabilities and our entire team for their fantastic work.”

Narendra  Nag, Vice President,  said, “This campaign  is a great example  of art, code, and copy coming together to enable conversations and brand awareness. Sony has given us the opportunity and the freedom to think out of the box and build organic-first  digital campaigns.  The team is super-excited about this win but focused on making the next campaign bigger and better.”

Amrit Ahuja, Client Services  Director,  Technology and B2B lead Asia at 20:20  MEDIA had this to say on the Evernote campaign,  “Evernote has been mandate for us since December 2010. The campaign on Evernote has broken all traditional boundaries of PR and the team has worked on a integrated campaign involving media, users, bloggers, academicians and developers. The team has shown exemplary passion and strategic thinking that has helped Evernote be the most awarded PR campaign for 20:20 MSL ever! Winning this award has been exhilarating experience for us and it feels great to get a recognition for a stupendous work done by the team at the most prestigious award for the PR fraternity.”

MSLGROUP’s winning campaigns are:

• Sony Xperia Z1: The Rise of Mobile Photography by MSLGROUP in India was awarded in the category Technology Campaign of the Year for successful real-time engagement with influential photographers and consumers through a virtual gallery. The campaign demonstrated deep capabilities the product and facilitated dialogue between consumers and unbiased photographers on the craft of imaging using a mobile phone.

• The Evernote Life Campaign  by 20:20  MSL, was recognized with a Certificate of Excellence in the category Technology Campaign of the Year for its highly integrated online and offline storytelling elements to position Evernote as a vital digital lifestyle accessory for daily use that helped to increase user base by 100%.

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