MUMBAI: Close on the heels of winning 4 metals at the recently concluded Goafest Abbys 2014; MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe added yet another feather to its cap! MSLGROUP India emerged winner in the Technology Campaign of the Year category for its entry for Sony Xperia Z1: 'The Rise of Mobile Photography' at the PRWeek Asia Awards 2014. 20:20 MSL bagged a Certificate of Excellence in the same category for its
‘Evernote Life Campaign.’
Ryusuke Fukushima, General Manager Marcomm at Sony India said, “It is a great pleasure to receive an award like this as our aspiration has always been to deliver the most engaging campaign in the industry. We would like to thank and congratulate our partner MSLGROUP’s creativity and passion to help us achieve this vision.”
"Evernote is the workspace where knowledge workers get work done. With a large and swiftly growing population of knowledge workers and professionals, India is a key market for us. Exposing our app to as many new users as possible is a major goal for us in India. In India we partnered with 20:20MSL a while back, and we’re happy to know that their knowledge and creativity has reaped them awards both this year and the last,” said, Troy Malone, General Manager – Asia Pacific, Evernote.
Jaideep Shergill, CEO India MSLGROUP had this to say on the award, “This has been truly a remarkable year from MSLGROUP. We are honoured to receive this prestigious award. This is a result of our commitment towards providing result-oriented services to our clients. I thank and congratulate our client for believing in capabilities and our entire team for their fantastic work.”
Narendra Nag, Vice President, said, “This campaign is a great example of art, code, and copy coming together to enable conversations and brand awareness. Sony has given us the opportunity and the freedom to think out of the box and build organic-first digital campaigns. The team is super-excited about this win but focused on making the next campaign bigger and better.”
Amrit Ahuja, Client Services Director, Technology and B2B lead Asia at 20:20 MEDIA had this to say on the Evernote campaign, “Evernote has been mandate for us since December 2010. The campaign on Evernote has broken all traditional boundaries of PR and the team has worked on a integrated campaign involving media, users, bloggers, academicians and developers. The team has shown exemplary passion and strategic thinking that has helped Evernote be the most awarded PR campaign for 20:20 MSL ever! Winning this award has been exhilarating experience for us and it feels great to get a recognition for a stupendous work done by the team at the most prestigious award for the PR fraternity.”
MSLGROUP’s winning campaigns are:
• Sony Xperia Z1: The Rise of Mobile Photography by MSLGROUP in India was awarded in the category Technology Campaign of the Year for successful real-time engagement with influential photographers and consumers through a virtual gallery. The campaign demonstrated deep capabilities the product and facilitated dialogue between consumers and unbiased photographers on the craft of imaging using a mobile phone.
• The Evernote Life Campaign by 20:20 MSL, was recognized with a Certificate of Excellence in the category Technology Campaign of the Year for its highly integrated online and offline storytelling elements to position Evernote as a vital digital lifestyle accessory for daily use that helped to increase user base by 100%.