MAM

MRUC puts the ball in RSCI court; INS sticks to its 24-hour ultimatum

MUMBAI/NEW DELHI: The last couple of days have been a nail-biting one for everyone having an interest in the Indian Readership Survey. From the time the IRS 2013 was made public, publishers of newspapers and magazines have gone through a lot of turmoil because of the data provided.

 

As claimed by many, IRS 2013 has a lot of anomalies and hence, after a meeting on Monday, the Indian Newspaper Society (INS) gave an ultimatum to Media Research Users Council (MRUC) to withdraw IRS 2013 within 24 hours or else face its rejection by publishers.

 

MRUC today held an emergency meeting to decide on how to respond to the ultimatum by INS. After the meeting, MRUC issued a statement saying it cannot unilaterally decide on the withdrawal the latest readership survey.

 

The Readership Studies Council of India (RSCI), a joint body of MRUC and the Audit Bureau of Circulation (ABC), has called for a meeting on 19 February before any further decision is taken.

 

“Unlike three years ago, MRUC no longer can take a decision on its own. RSCI will take a final call now,” says IRS Technical Committee Chairman Paritosh Joshi.

 

The members of MRUC unanimously voiced their opinion on the findings. They said decided aspects of the study will be placed before the RSCI to help the broader community of stakeholders convince themselves about the study’s robustness and integrity. The IRS 2013 was contracted to Nielsen.

 

Joshi feels that a new methodology was used for IRS 2013, which could have caused some confusion amongst the stakeholders and that they will need time to understand not only the findings but also the methodology which has gone into it.

 

The MRUC statement said IRS 2013 cannot be compared with past readership surveys and that the findings are based on the latest census data. It also goes on to say that the study design includes a margin of error.

 

INS continues to stick to its 24-hour ultimatum given on Monday, 3 January, according to INS newsprint committee chairman Mohit Jain.

 

Jain told indiantelevision.com, “The report submitted by MRUC (today) has been considered in-depth and the members (of INS) have taken a decision to collectively to reject it.”

 

INS members were still in a meeting on the issue at the time of filing the story.

 

Click here to read MRUC’s statement

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indusland.jpg?itok=wMj7Rxwa
IBM analytics solution to power Indusind digital marketing campaigns

NEW DELHI: IBM today announced that IndusInd Bank will use its IBM's Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/MAM-campgn.jpg?itok=OSYt_F1F
Salute heroes for women empowerment through HDFC

NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Untitled-1_4.jpg?itok=nayWhMZ-
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Radio%20mirchi.jpg?itok=v-RI5dHn
Radio Mirchi to hawk Oye FM 104.8 ads

BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Madhuri%20Dixit%20intex.jpg?itok=CEE5am8k
Madhuri Dixit new face of Intex Washing Machine, features in TVC

Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/55454545.jpg?itok=ZaWuIbS9
GroupM's global brand Essence to enter India with Maxus' aid

MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. In March, Essence announced its debut in...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indian%20reailway.jpg?itok=P5-11b8o
Prabhatam advertising gets contract for Railway Display at five Stations

NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations. The firm,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Ramesh%20Abhishek.jpg?itok=XJOh5UKD
Industry bodies asked to take forward campaign on IPRs

NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/MMA.jpg?itok=CXgsSq7Z
The MMA announces 'The Smarties India 2016' jury & awards shortlist

MUMBAI: Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories