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Minesweeper bags Nirmal Lifestyle account

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MUMBAI Minesweeper has bagged the prestigious Nirmal Lifestyle Limited account, for media strategy and planning assignment.  Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning.    Earlier, the company had also bagged Catapoolt.com and SVC bank accounts. 

Nirmal Lifestyle head of marketing Saurav Shaw said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style.  This has also made us a marketplace leader.”

Minesweeper Media COO Sudarshan Rajan  said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of media and digital will move towards intelligent analytics which make business easier.”

Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients' business results through its services of media planning and implementation, media buying, operations, and analytics with a tool that helps e-commerce companies in responsive media campaigns.    

With the width and breadth of offering, Minesweeper says its services are designed to bring clients business plan to a profitable conclusion. The company provides the benefits of having an entire team of experienced and talented specialists available. 

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