Metigon bags three clients to close 2014 on a high

MUMBAI: Metigon Enterprises, one of the fastest growing public relations and public affairs firms in India, has ended the year on a high while signing three new clients in automotive, digital and industrial engineering sectors.


JBM group, the Delhi-based 7,000 crore plus makers of the ‘CityLife’ brand of Italian buses in India and the biggest supplier of auto components to almost every vehicle maker in India, has awarded its PR mandate to Metigon. The company is betting big on its bus business and believes it will be the next big leap forward for the Group. Metigon will help the company in strategic positioning and image building for its bus brands in the country. The account moves from Adfactors.


One Digital Entertainment, India's Leading Premium YouTube Multi Channel Network has awarded its PR mandate to Metigon. Once a heavily veiled company, One Digital Entertainment has evolved into being the only profitable digital company to successfully create multi-channel network business. Today, it helps create and discover amazing content on YouTube and other digital distribution/social network platforms by working with some of the finest artists and content creators. Metigon will be their first agency-on-record.


Metigon has also signed up J.K. Fenner (India) Limited, a member of the JK Organization and a leading provider of mechanical power transmission and sealing solutions in India. The 85 year old organisation produces one the largest ranges of V-Belts, Oil seals, Moulded Rubber Components and Engineering Products for Industrial and Automotive mechanical power transmissions applications, catering to the steel, cement, coal, sugar, power, paper, textiles, food processing, agriculture and several other industries. Metigon will be JK Fenner’s first agency-on-record.


“To end the year with three new clients is delightful, and goes on to reiterate that Metigon continues to be a boutique agency that focuses on delivering value across sectors,” said Aarif Malik, COO of Metigon Enterprises. “These win serve a testimony to our diversified teams who have always had an edge over large ‘network’ agencies who are unable to provide strategic inputs and flexibility clients look for.”


Born in early 2012, Metigon has grown and developed its public relations and public affairs offerings by leaps and bounds. The agency’s PA division has a portfolio of clients from country’s leading political parties and politicians, industry bodies and associations, as well as corporates. The firm offers services in government relations, media monitoring and management, issue management and decision making, advisory and stakeholder communications, crisis management, community outreach, political research, and stakeholder outreach programs.


Under the public relations services, Metigon offers integrated services offering of image management and marketing communications and carries out communication campaigns for markets and stakeholders of organisations using thought leadership programmes, content creation, strategic public relations, marketing promotions, social media campaigns and interactive advertising campaigns.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories