Mumbai: Komli Media, a digital media technology platform, has partnered with provider of social game services Zynga.

This partnership gives Komli exclusive rights to sell web display ad and video inventories on all games across the Zynga platform in Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.

According to Zynga, Social Media is the one of the greatest touch point for marketers to reach out to their target audience. Social gaming has gained popularity in the recent times due to its ability to foster a spirit of competitiveness, fun and interaction, and Zynga brings to the table some of the most sought after games.

Komli Media CEO Prashant Mehta said, “Zynga is the brand name that comes to your mind when you think of Social Gaming. With millions of monthly active users playing games with Zynga, a whole new category has been created. Zynga and Komli will now allow brands all over Asia to connect and engage with their community in a unique manner.”

Zynga head of sales and distribution Adam Sussman said, “Komli Media has a strong sales presence across Asia Pacific, and is known for their solid relationships with marketing influencers. We are happy to partner exclusively with Komli Media, to present our offerings to marketers across the regions.”