MUMBAI: The successful return of the ZooZoos has earned Ogilvy and Mather and Nirvana one Grand Prix each for the Creative Abby at the Goafest this year in the integrated advertising and filmcraft category respectively.

It was during the second season of the Indian Premier League that Vodafone gave birth to ZooZoo, a special character created specifically to convey value-added service (Vas). 
 
Nirvana topped the honours in gold, bagging four metals for its work on Zoozoo “Stock Alerts” and “Facebook” (filmcraft, combined), Frooti (one each for editing and sound design) and Bajaj XCD 135 DTS-Si (editing).

The second in run for gold was, of course, Ogilvy and Mather, creators of the egg-faced Vodafone icons. O&M bagged three golds for Vodafone Zoozoo in the film single category, The Economist in the direct category and Vodafone Zoozoo again in the integrated advertising category.
 
This year around 4200 entries from 137 companies, including agencies, design studios and production houses, were received as compared to around 4400 entries last year. Though print and outdoor saw drops in entries as compared to those from last year - 840 to 752 entries and from 1148 to 964 respectively - they still made up the largest block of the entries. Printcraft, with 664 entries, had the third largest number of entries.
 
Digital category entries showed almost fivefold increase with 295 entries from 40 companies as opposed to 65 entries received last year. Google has been roped in as the digital awards sponsor. There were 233 entries from 21 production houses from filmcraft.