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Zoozoos back with second innings on television

MUMBAI: Vodafone Essar is back with the second innings of the Zoozoo TVC, starting 27 November.


Returning with a renewed focus on a fresh set of services on offer by Vodafone, the Zoozoo ad campaign will feature three new Zoozoo ads every week on television.
 
Said Vodafone Essar South chief executive officer K Sankara Narayanan, "The Zoozoos campaign resonated strongly with viewers in creating an emotional connect and communicating our various offerings. The Zoozoos are back again to tell viewers about our various innovative and customer-centric offerings in a simple and endearing manner." 
 
Vodafone has kept the Zoozoo experience ongoing with campaigns running through diverse mediums catering to a wide audience. Social networking sites witnessed the success and popularity of the Zoozoos with Facebook garnering more than 300,000 Zoozoo fans. 
 
Post the initial campaign this summer, there were two viral Zoozoo campaigns unveiled around Independence Day and Diwali. Vodafone also recently launched Zoozoo merchandise with Shoppers Stop.

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Talent retention is key, says Mindshare’s Prasanth Kumar

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Digital ad spend pegged at Rs 13000 crore in 2018

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