MUMBAI: Zoom, the Bollywood entertainment channel, is doing a special roadblock with Bollywood actor John Abraham on 16 October, as it will showcase the club wear line from Van Heusen called V Dot all day long on Zoom this Saturday.

The entire day’s programming on Zoom will revolve around Abraham with Star Dum, Superstar Superlives, Planet Bollywood, Encounters with Omar, songs, vignettes, the evening movie and much more.

Mindshare principal partner, client leadership Chirantan Chandran said, "There have been road blocks done by other clients with their TVC. But this time we are trying to give a new meaning to the term roadblock. Whole day we will own the content as well as the advertising on the channel. The content will be all based on the brand ambassador and also have synergy with the brand campaign theme. Zoom also gives us the opportunity for focused targeting of the relevant audience.”

For V Dot, this roadblock brings alive the essence of the brand: bold sophistication, fashion and individuality targeting the young irrepressible trailblazer who lives life on his own terms.

Zoom business head Bala Iyengar said, “This ‘SuperStar SuperBrand‘ initiative with Van Heusen’s V Dot and Zoom is unique where a brand and its ambassador come together in a relevant medium to create an impactful association.”

Van Heusen COO Shital Mehta said, "We were looking at doing something disruptive since it was the first campaign with John and a roadblock on Zoom was an obvious choice specially when the connect between the medium, the brand and the celeb is seamless.”