MUMBAI: Metal Communications, the Mumbai-based integrated brand and marketing communications company, has won the creative duties for Times Group’s Bollywood entertainment channel Zoom.

Metal will be responsible for all brand and branding deliveries for Zoom that include shows, special programming, tie ups and properties.

Zoom Entertainment Network CEO Avinash Kaul said, “We are happy to appoint Metal as our creative agency; a team of energetic, driven and young creative professionals who share our passion for Bollywood and Bollywood centred programming to partner us in creative and impactful messaging for our brand Zoom."

Metal VP Ambarish Ray added, “We believe that passion and drive are our biggest assets on the balance sheet. The Zoom win assures us that our assets have not depreciated."

Zoom offers pure Bollywood content to over 8 million viewers.