MUMBAI: ZenithOptimedia has retained the media account of multinational consumer goods company Reckitt Benckiser.

There was a full pitch on cost and strategy that the client had called for. According to the sources close to the pitch, the agency has won the account against MPG.

The account size is estimated to be at around Rs 3 billion.

ZenithOptimedia had recently retained the media duties of Nestle India too.