MUMBAI: Tapping into a growing segment, Publicis Groupe‘s ZenithOptimedia (ZO) has launched its search engine marketing unit, Performics, in India.
ZO said Thursday the India launch is critical to Performics‘ global plans "as it is one of the fastest growing markets and the clients in India are more focused on ROI". The range of Performics‘ services are also more suitable for India.
Performics is going to work on current ZO clients like Timesjobs.com, Ebay, and global Performics clients like Air France and Microsoft.
"We strongly believe India will be a key market for Performics and our ‘One Search‘ proposition and performance skill set will deliver great value to our clients," said Performics global managing director Andras Vigh.
Performics will focus on bringing in the concept of OneSearch that optimises SEO (Search engine optimization) and SEM (Search engine marketing) in an integrated and embedded way.
Performics‘ agnostic approach pairs third-party platforms with proprietary technology, including BenchTools, Global Analytics Tools and Socialtools, to deliver solutions.
Said ZenithOptimedia India CEO Satyajit Sen, "Search today is central to intended consumer and fundamental to our Consumer Pathway and with clients demanding best in class specialized skills and seamless digital integration, I believe that Performics‘ capability provides that extra edge to our robust ROI offering."
For Microsoft in India as around the world, the demand for search and performance marketing solutions always shows an upward trend. "I am delighted that we will now be able to leverage on Perfomics‘ capabilities in India," said Microsoft India CMO Vineet Durani, on the launch of Performics India.
According to ZenithOptimedia‘s Advertising Expenditure Forecasts released in December 2010, global paid search advertising expenditures are expected to grow by more than $15 billion within the next three years. Total paid search spending in 2010 was more than $30.5 billion, which is predicted to exceed $46 billion by 2013.
Performics was acquired by Publicis Groupe in 2008 and has been part of ZenithOptimedia Group since 2010.
