MAM

ZenithOptimedia launches search engine marketing unit in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/13/ZenithOptimedia.jpg?itok=w0GZwKPw

MUMBAI: Tapping into a growing segment, Publicis Groupe‘s ZenithOptimedia (ZO) has launched its search engine marketing unit, Performics, in India.

ZO said Thursday the India launch is critical to Performics‘ global plans "as it is one of the fastest growing markets and the clients in India are more focused on ROI". The range of Performics‘ services are also more suitable for India.

Performics is going to work on current ZO clients like Timesjobs.com, Ebay, and global Performics clients like Air France and Microsoft.

"We strongly believe India will be a key market for Performics and our ‘One Search‘ proposition and performance skill set will deliver great value to our clients," said Performics global managing director Andras Vigh.

Performics will focus on bringing in the concept of OneSearch that optimises SEO (Search engine optimization) and SEM (Search engine marketing) in an integrated and embedded way.

Performics‘ agnostic approach pairs third-party platforms with proprietary technology, including BenchTools, Global Analytics Tools and Socialtools, to deliver solutions.

Said ZenithOptimedia India CEO Satyajit Sen, "Search today is central to intended consumer and fundamental to our Consumer Pathway and with clients demanding best in class specialized skills and seamless digital integration, I believe that Performics‘ capability provides that extra edge to our robust ROI offering."

For Microsoft in India as around the world, the demand for search and performance marketing solutions always shows an upward trend. "I am delighted that we will now be able to leverage on Perfomics‘ capabilities in India," said Microsoft India CMO Vineet Durani, on the launch of Performics India.

According to ZenithOptimedia‘s Advertising Expenditure Forecasts released in December 2010, global paid search advertising expenditures are expected to grow by more than $15 billion within the next three years. Total paid search spending in 2010 was more than $30.5 billion, which is predicted to exceed $46 billion by 2013.

Performics was acquired by Publicis Groupe in 2008 and has been part of ZenithOptimedia Group since 2010.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/Cadbury.jpg?itok=n66cEVu0
How Cadbury perfected its communication in India

MUMBAI: What comes to your mind when you hear ‘kuch meetha ho jaaye?’ If you’ve been in India for the last two decades, you would instantly blurt out Cadbury. But the popular Indian chocolate has a 100-year-old history.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/imrb.jpg?itok=Reu3RXvd
India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/livon.jpg?itok=qx3N1Srg
Livon extends salon-in-purse proposition in latest campaign

Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought - Salon Nahin Livon.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/flags.jpg?itok=KBHOLMPu
Flags Communications bags social media mandate for Tata Power DDL

Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/makeit.jpg?itok=MtMZNjs5
FACES launches #12ZodiacFaces with WATConsult

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/GroupM_Ogilvy.jpg?itok=QJJm4T4E
GroupM, Ogilvy launch Effectiveness Lab in India

MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/Kingfisher.jpg?itok=8j6QrNaq
Competing with consumer activities not brands: Kingfisher's Sheikhawat

MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands - Tuborg, Kingfisher, Bira and Heineken among other local beer brands. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/redington_0.jpg?itok=47d4qszR
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/aegon_0.jpg?itok=_z2N9asB
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories