MUMBAI: ZenithOptimedia India has won the media duties of free online classifieds company, OLX.

The business is pegged at Rs 100-120 million.

The mandate was awarded following a multi-agency pitch that also involved two other agencies.

OLX country manager Amarjit Singh said, “We are extremely happy to work with ZenithOptimedia in India. They have demonstrated great ROI to OLX.in through planning tools and buying clout in the market. With their help we aim to reach our benchmarks in India.”

ZenithOptimedia India CEO Satyajit Sen added, “ZO’s sound strategy based on consumer and category understanding along with a strong focus on ROI is what led to our winning this new-age business. The Internet and Digital mediums are exciting platforms and can be leveraged effectively through a robust and innovative media approach to reach specific groups individually with customised messages.”

In the beginning of this month, OLX had given its creative duties to Saatchi & Saatchi India.