MAM

Zen Mobile launches TVC to promote the new Ultrafone 701HD

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/15/Zen%20Mobile.jpg?itok=2j8yOoFV

MUMBAI: Zen Mobile, from the Teleecare Group, recently launched the new Ultrafone 701HD, from the company?s flagship Ultrafone series. To promote the product the company?s inhouse agency- Glue Brandworks will roll out a TVC which will go on-air between July 25 to 27.

Glue Brandworks founder, Gautam Mehta

The commercial shows a boy day dreaming about the various features he would want in a phone. The TVC introduces ?more me time? where he is sitting with his girlfriend playing a game on the phone where he is watching a football match. The frame continues to another imagery where he is in a mall shopping and trying clothes and his friend is clicking picture of him which showcases the features of an 8 MP camera. The next scene platforms the feature of low light photography where he is out for dinner with beloved followed by the feature of a 360 panaroma shot on a beach. The film culminates showcasing its ability to shoot clear and sound videos.

Zen Mobile MD, Deepesh Gupta

Announcing the launch, Zen Mobile, managing director, Deepesh Gupta said, "We did not want to promote it in the usual way by showcasing the product features and specifications. Through the commercial we have tried to demonstrate how the features can be used in real life situations. We have tried to keep the feel of the phone very international and young as it is targeted toward the age group of 15-30 years. The TVC has been executed to suit the international audience also as we plan to extend our operations in other countries to apart from India and Bangladesh. Zen Ultrafone 701HD is certainly one of the best innovations from Zen Mobile and reaffirms our business tenet of getting best of technology to the end consumers. We take pride in bringing pioneering technologies to the mobile users of today, which is in line with transforming their constantly evolving mobile experience."

Zen Mobile claims that they have tried to keep the product as innovative as possible in a brand competitive space, one of the biggest players being HTC. Glue Brandworks founder, Gautam Mehta states, "All the way through making the TVC we have tried to highlight the different features of the phone announcing an integrated lifestyle. The major challenge we faced while making the TVC was that the phone has too many feature and how do we make justice by demonstrating the features in a fun way and not a boring specification commercial." The product will be promoted through regional print media and digital media. Zen Mobile plans to invest an estimate of rupees 40 to 45 crore (80 per cent of their marketing budget) in promoting the product in this financial year.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories