MUMBAI: Zen Mobile has roped in Amitabh Bachchan as its brand ambassador.
The company says that its brand stands for style, innovation, and performance, the qualities that Bachchan epitomises making him the most respected actor in the country.
Zen Mobiles is geared up to launch QWERTY and multimedia feature-rich mobile handsets loaded with social networking experience at affordable price for the Indian market. The company plans to leverage its association with Bachchan through a media campaign and various interactive consumer related activities in the coming months.
Zen Mobile MD Deepesh Gupta said, "We are honoured to have Amitabh Bachchan on-board and are confident that our association with him will create a deep impact on the minds of our target audience and help our brand and products meet success.
"We are confident that signing on Bachachan as our brand face in India will help us create a closer connection with our audience. He is the best at what he does and that is also the Zen Mobiles philosophy."
Bachchan said, "I like to connect with brands that I believe in, brands which show commitment to fulfilling the needs and aspirations of Indian people and I found exactly these qualities in Zen Mobiles. I hope my association with the brand will take it closer to people and they would be able to appreciate the brilliance and innovation of Zen‘s handsets."
Gupta says, "India is a critical market and the competition in mobile handset technologies is growing fast. Bachchan will help render sheen to our brand with his grandeur. Nothing compares with the legendary Big B, a style icon, who is admired as an aspirational figure and Zen Mobiles is placing its bet exactly on that."
Zen Mobiles have designed what it calls a seamless convergence device with functionalities for both personal and professional use in half the price of the high end mobiles with the same multimedia features. The company looks to cater to various segments within a reasonable price band. The current focus of the company is to provide high quality touch screen phones to consumers with high end multimedia features.
