Zee's marketing push to Zee Cine Awards

MUMBAI: Zee Entertainment Enterprises Limited (Zeel) is launching a synergistic, collaborative campaign for Zee Cine Awards (ZCA), which are to be held in January next year.

The campaign will be launched in all of Zeel‘s international territories including the Americas, the United Kingdom, Asia Pacific (APAC), Middle East, North Africa, Pakistan (MENAP) and South Africa.

Zeel‘s cross-promotional initiatives will be further strengthened by its global distribution and marketing edge, the company said.

The global campaign will cut across outdoors, print, radio, on-air promotions and interactive contests. It will also explore the digital space including social media, mobile-based apps and forge strategic tie-ups in every region to ensure a 360 degree connect with the Indian diaspora.

The coming together of Zeel‘s global marketing teams will see more than 30,000 promos running across its global network in 168 countries.

It has also kick started a contest from 24 December, when the nominations were announced, wherein viewers from across the world can send in their votes for their favourite nominees. Lucky winners will be flown in to Macau to stay and attend the award ceremony at The Venetian Macao.

In the digital space, there will be increased consumer interactivity on the official Zee Cine Awards website. This will help increase presence on social media such as Facebook and Twitter as also interactive mobile applications, the company said.

Fans will have access to videos of behind-the-scenes star rehearsals, the ZCA premiere and red carpet events planned in Macau in addition to excerpts from the last 12 editions of Zee Cine Awards.

Additionally, Facebook users will soon be able to access a slew of applications. Fans will also be able to interact with their favourite stars through video chats and buy merchandise autographed by leading stars as Zeel partners with an auction web portal.

The award ceremony will be hosted by the Bollywood actors- Shah Rukh Khan and Priyanka Chopra. Shahid Kapoor will be giving a tribute to Dev Anand through his performance.

Besides locals from the city that it will be held in, the awards will attract 600 million viewers to television screens the world over, Zeel claims.

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