MUMBAI: Riding on the success of the just concluded ‘DID lil Masters 2‘, Zee TV has sold out all the ad inventories for the succeeding show at 9 pm, ‘Dance Ke Superkids‘.

Hindustan Unilever‘s Knorr, title sponsor of the mega show ‘DID lil Masters 2‘, will continue this arrangement with the new show.

Zee TV has got Moneygram and Visa on board as associate sponsors.

Zeel chief sales officer Ashish Sehgal said, "All our inventories have been sold out for Dance Ke Superkids because of the success of DID lil Masters 2."

‘Dance Ke Superkids‘ will hope to cash in on the popularity of ‘DID lil Masters 2‘, the finale episode of which helped the channel be No.1 in the Hindi general entertainment channel (GEC) space for the week ended 18 August.

‘Dance Ke Superkids‘ is a challenge between the finalists of DID lil Masters 1 and 2. It is the next leg of the property DID lil Masters.

Starting 25 August, the five-week series will air every Saturday and Sunday at 9 pm.

‘Dance Ke Superkids‘ will pave the way for another mega reality show, Sa Re Ga Ma, that launches in September-end at the same time slot.

From 7 September, this new show from Zee TV will compete with Sony Entertainment Television‘s Amitabh Bachchan-hosted game show Kaun Banega Crorepati season 6.

Dance Ke Superkids will be hosted by Jay Bhanushali and Shreya Acharya. It will have Geeta Kapur and Farah Khan as judges.