MAM

Zee TV rolls out marketing campaign for paranormal show Fear Files

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Zee TV has launched a 360 degree marketing campaign to promote its new paranormal show Fear Files that will premiere on 30 June.

The channel is promoting the show through print ads, ambient branding, DTH, viral marketing, cinema hall promotion, digital and social media. Also, differentiated augmented reality has been designed to maximise engagement while following an integrated marketing approach.

As a part of the BTL activity, Zee TV will capture the audiences across malls and create an experience with augmented reality that uses computer graphics and sensors. There will be huge LED screens placed in these areas and people who come near the marked zone will experience something that is intended to surprise them and create a huge sense of intrigue.

The online promotions will be centred on giving viewers a paranormal experience rather than just telling a scary tale. Internet users will be captured across various sites with captivating messages. The channel has planned a social network activity that will allow users to share their own experiences by writing in stories and upload videos. Paranormal expert Mehra Shrikhande will share daily tips and feedback to online users.

The DTH promotional plan has ads and promos that will be played on Dish TV, Airtel DTH and Tata Sky.

Cinema hall promotions have begun with the launch of movie ?The Amazing Spiderman? to tap kids and male audiences. Apart from the promos running inside the movie screen, the washrooms will carry ambient branding. The channel claims that print medium will also see ?innovative and attention grabbing? advertising.

The Facebook page of the show will also let viewers share their views and thoughts on various aspects. Micro-blogging sites like Twitter will keep the community of Fear Files viewers up-to-date on all on the shows.

Zeel marketing head- national channels Akash Chawla said, ?The biggest challenge that the marketing team had to surmount was to evoke the emotion of ?thrill? from its target audience. The show has intrigue and mystery as its core and these are the two factors taken forward in its marketing campaign also. Hence, keeping in mind the primary target audience of the show, promotions are centred around online and new media along with traditional media mix. The communication across every medium will aim to tease people with the fear of the unknown and give

them a thrilling experience.?

The 26 episode series is based on paranormal experiences in one?s life and will air every Saturday and Sunday at 10.30 pm.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/avon_0.jpg?itok=WY30-Y5m
Avon partners Bajaj Electricals Pinkathon 2018

Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/SIHASN---Campaign.jpg?itok=KHy-yzVc
Sihasn launches 'We CARRY our culture in our own way' campaign

Luxury premium furniture brand Sihasn has launched its latest campaign “We carry our culture in our own way”. Through this campaign, Sihasan aims to showcase and promote Indian culture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/havas.jpg?itok=g7Hz02ok
Havas Gurgaon appoints Manas Lahiri as GM

Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/Zee_Business.jpg?itok=xM4XE9l-
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ciubeswire.jpg?itok=-2ZLnf6z
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/zapr.jpg?itok=cJvu1Ql7
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/dentsu.jpg?itok=bBFd0S7K
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/langoor.jpg?itok=QSlIz1J-
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/matrimponey.jpg?itok=q4xtgrxx
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories