MAM

Zee TV rides back to third spot

MUMBAI: With Star Plus and Colors having consolidated their top positions in 2010, the Hindi general entertainment channel (GEC) space is seeing an interesting fight for number three position.


The top slot was the target last year for Star Plus, Colors and Zee TV, but now Zee TV and Sony Entertainment Television (Set) are fighting for the third spot.
 
With the support of Amitabh Bachchan-hosted Kaun Banega Crorepati, Set stepped above Zee TV at times and managed a lead, but the last week of the year 2010 saw Zee TV coming back with a bang to claim its position, according to the Tam data (Week 52, C&S 4+, HSM).


Zee TV is back after weeks on the strength of weekend events like Zee Rishtey Awards and the grand finale of song reality show Sa Re Ga Ma Pa. The two properties gave the channel a boost of 32 GRPs (gross rating points) along with a TVR of 4.4 and 2.8 respectively for the week ended 25 December.
 
The Tam data shows Zee TV added 39 GRPs from its previous week‘s tally to pocket 231 GRPs. Set, on the other hand, shed 36 GRPs to end the week with a score of 179 GRPs.


Meanwhile, holding guard at the top spot is Star Plus, with 368 GRPS (last week 346 GRPs). The channel‘s rating went up by 22 GRPs. It aired the grand finale of MasterChef India, which clocked a 4.2 TVR for the channel.


Colors also strengthened its position by adding 25 GRPs over the last week to close the tally with 290 GRPs (from 265 GRPs).
 
For Set, the fall in GRPs can be attributed to fall in the average of ratings of its celebrity dance reality show – Jhalak Dikhla Ja. After initial week ratings of 5 TVR, the second week ratings of the show were at 3.4 TVR.


A quick look on the other GECs: Sab was steady at No 5 with 146 GRPs (145 GRPs in last week) followed by Imagine TV (83 GRPS), Star One (37 GRPs) and Sahara One (29 GRPs).
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Monte-Carlo_0.jpg?itok=io3k7GUg
Monte Carlo unveils summer collection

MUMBAI: Summers are all about sand between your toes, vacay at your favorite place, fun times with friends and more! With an attempt to capture the similar essence, Monte Carlo, India’s leading apparel brand recently unveiled its Spring-Summer 2017 collection for men, women and tweens. The fabric...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Dharmender-Kapoor_1.jpg?itok=vg08viDb
Toolway selects Birlasoft for SAP implementation

MUMBAI: Birlasoft (India) Limited has announced its selection as a strategic partner to Toolway Industries Ltd., a Toronto, Canada based company to implement SAP S4 HANA 1610 along with SAP Hybris B2B for modernizing its ERP systems. Birlasoft will offer end-to-end implementation services of SAP S...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Anuj%20Mathur-800x800.jpg?itok=UcmQHrtc
Canara HSBC OBC & WWF raise 'Earth Hour' awareness

MUMBAI: WWF-India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Neela_Marikkar-Ashish_Bhasin.jpg?itok=1AYP71GE
Dentsu Aegis buys Lankan Grant Group, closure this week

MUMBAI: Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Grant Group, the largest independent creative agency and the pioneer of advertising in Sri Lanka. The acquisition of the 59-year-old integrated agency is Dentsu Aegis Network’s first foray into the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/low%20%281%29.jpg?itok=Hrp9R7zY
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Ganesh%20Balakrishnan.jpg?itok=R3GXkS0i
ShopClues unveils express payout for merchants

MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Panasonic.jpg?itok=nVRFhRlE
P.V. Sindhu Panasonic Batteries' face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products. The 21 year old, ace-...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Datawind.jpg?itok=mVI-IVVL
DataWind launches ‘VidyaTab-Punjabi’ in India

MUMBAI: DataWind, Inc. has yet again come up with a new innovative product – VidyaTab-Punjabi. The leader in delivering Internet access to emerging markets, Datawind, has partnered with Vismaad Inc., the leading developer of educational and animated Punjabi content to launch the first ever Punjabi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Shilpa-shetty.jpg?itok=pLSL2NoF
Shilpa Shetty is Yakult Danone brand ambassador

MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories