MUMBAI: With Star Plus and Colors having consolidated their top positions in 2010, the Hindi general entertainment channel (GEC) space is seeing an interesting fight for number three position.

The top slot was the target last year for Star Plus, Colors and Zee TV, but now Zee TV and Sony Entertainment Television (Set) are fighting for the third spot.
 
With the support of Amitabh Bachchan-hosted Kaun Banega Crorepati, Set stepped above Zee TV at times and managed a lead, but the last week of the year 2010 saw Zee TV coming back with a bang to claim its position, according to the Tam data (Week 52, C&S 4+, HSM).

Zee TV is back after weeks on the strength of weekend events like Zee Rishtey Awards and the grand finale of song reality show Sa Re Ga Ma Pa. The two properties gave the channel a boost of 32 GRPs (gross rating points) along with a TVR of 4.4 and 2.8 respectively for the week ended 25 December.
 
The Tam data shows Zee TV added 39 GRPs from its previous week‘s tally to pocket 231 GRPs. Set, on the other hand, shed 36 GRPs to end the week with a score of 179 GRPs.

Meanwhile, holding guard at the top spot is Star Plus, with 368 GRPS (last week 346 GRPs). The channel‘s rating went up by 22 GRPs. It aired the grand finale of MasterChef India, which clocked a 4.2 TVR for the channel.

Colors also strengthened its position by adding 25 GRPs over the last week to close the tally with 290 GRPs (from 265 GRPs).
 
For Set, the fall in GRPs can be attributed to fall in the average of ratings of its celebrity dance reality show – Jhalak Dikhla Ja. After initial week ratings of 5 TVR, the second week ratings of the show were at 3.4 TVR.

A quick look on the other GECs: Sab was steady at No 5 with 146 GRPs (145 GRPs in last week) followed by Imagine TV (83 GRPS), Star One (37 GRPs) and Sahara One (29 GRPs).