Zee TV launches interactive print campaign for 'Punarvivaah'

Zee TV launches interactive print campaign for 'Punarvivaah'

Zee TV

MUMBAI: In order to promote its latest fiction property Punarvivaah, Zee TV has launched an interactive print campaign to elicit response from the readers.

The channel is publishing multi-lingual print ads across all major publications in the country.

The ad prompts a public opinion on the subject of the show - remarriage. It urges the reader to reply with a missed call to the numbers indicated. The copy of the ad reads - "Can two shattered lives be rebuilt on hope? Do widows and divorcees deserve a chance to remarry?" One can share their ‘Yes‘ or ‘No‘ through two separate telephone numbers and register their opinions.

The channel had earlier implemented this strategy for its popular dancing reality show, Dance India Dance.

Punarvivaah is launching tonight at 10.30 pm slot. It delves into the dynamics of remarriage, showcasing the trials and tribulations that are a part of readjusting to a second life partner.

The show is produced by Shashi-Sumeet Mittal.