Zee TV flies high with Zee Rishte Awards

MUMBAI: Zee TV, the Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises (Zeel) stable, emerged as the biggest gainer of the week ended 24 December with 208 GRPs (gross rating points) in its kitty. However, it did not help the channel to better its position among the Hindi GEC ladder.

As per TAM data for the week 52 of 2011 (18-24 December), Zee TV added 53 GRPs to its previous week‘s tally of 155. The jump can be attributed to the telecast of Zee Rishte Awards 2011 on Sunday that clocked an average TVR of 4.71 over a period of three-and-a-half hour. Meanwhile its flagship dance reality show Dance India Dance 3 also opened with a 3.7 TVR, helping the channel up its ante.

Meanwhile, the leading GEC Star Plus too showed an improvement in performance and clocked 344 GRPs (last week 330). Channel‘s five shows- Saathiya Saath Nibhana (6.53 TVR), Diya Aur Bati Hum (5.99 TVR), Yeh Rishta Kya Kehlata Hai (4.45 TVR), Ek Hazaron Mein Meri Behna Hai (4.16 TVR), Is Pyaar Ko Kya Naam Doon (3.95 TVR) continue to be there in top 10 list while it adds on Sasural Genda Phool too (4.05 TVR).

Set shed 11 GRPs and recorded 235 GRPs (last week 246). Its two shows that were in top 10 last week- Bade Achhe Lagte Hain and Comedy Circus Ka Naya Daur saw a dip in viewership.

Colors saw a marginal dip and registered 218 GRPs (last week 221 GRPs) while Sab is holding steady and clocked 122 GRPs (last week 121).

Life OK from Star Plus‘ bouquet that replaced Star One opened on a strong note with a total GRP of 87 GRPs.

Imagine TV with 67 GRPs (last week 71) slipped to seventh position, while Sahara One was at the end with 39 GRPs (last week 45).

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Life OK opens strong with 87 GRPs

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