Zee TV, Colors, Sony gain even as Star Plus leads

MUMBAI: That phase II digitisation switch offs and IPL6 are having an impact is seen in TAM‘s week 16 ratings for 2013. Overall, the general entertainment channel (GECs) genre shed 19 GRPs, even as Zee TV, Colors, Sony Entertainment Television (Set) managed to hold on to their GRP numbers. Life OK and Star Plus, however, seem to have taken a bit of a dent in their ratings.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs changed a bit as Colors moved up to No.3 slot.

Despite the loss of 19 GRPs, Star Plus continues to be the leader of the genre with a good margin of 64 GRPs more than Zee TV. Many shows of the Star India flagship channel saw a drop in viewership. The channel ended the week with 233 GRPs.

Holding on to the second spot, Zee TV added around six GRPs to close the week with 169 GRPs. The channel‘s reality show India‘s Best Dramebaaz rated a 1.9 TVR on Sunday 14 April and 1.8 TVR on 20 April. The channel‘s other shows witnessed marginal changes in numbers.

Colors gained around 11 GRPs to take its tally to 167 GRPs helping it retain its No 3 spot. The Viacom18 channel had aired the Gr8 Women Awards on 14 April that rated 0.4 TVR.

Set too added five GRPs to gross 165 GRPs. The channel‘s crime shows continue to hold strong. C.I.D notched a 2.4 TVR (last week 2.3) while Crime Patrol fetched a 1.9 TVR (last week 1.8).

Sab ended the week with 123 GRPs (last week 137) while Life OK ended up with 103 GRPS (last week 111).

Sahara One with 21 GRPs (last week 19) remained at the bottom of the ladder.

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