Zee TV, Colors gain in TAM week 20; Star Plus continues to lead

MUMBAI: Week 20, TAM?s ratings. Zee was the highest gainer amongst Hindi GECs as it added 10 GRPs to increase these to 184 for the entire week. Colors was the next highest gainer, clipping on an additional nine GRPs to take its total to 174 GRPs.

According to ratings provided by a TV channel.

Zee TV?s gains helped it maintain its No 2 position while Colors? growth helped it polevault past Sony Entertainment to the No 3 position. Sony Entertainment was at No 4 as it shed 14 GRPs to end the week with 152 GRPs.

Star Plus held on to its pole position this week despite gaining only two points to take its tally to 234 GRPs. Its chart topper Diya Aur Baati Hum remained stable with 3.7 TVR (3.8 TVR last week). Pyaar ka Dard was the second most popular Star Plus show with 3.0 TVR (2.9 TVR last week). Its long running Yeh Rishta added eyeballs asthe show rated 2.9 TVR (2.7 TVR last week). The channel?s new talent hunt-cum-reality show India?s Dancing Superstar witnessed a TVR fall to 2.8 (3.0 TVR last week) on Saturday only to rise on Sunday with a 2.8 TVR (2.6 TVR last week).

Zee TV?s top performer was the fiction series Qubool Hai that remained stable with 2.8 TVR (2.8 last week) followed by Sapne Suhane Ladakpan Ke that witnessed a fall to 2.4 TVR (2.7 last week). Its reality talent hunt India?s Best Dramebaaz?s viewership witnessed a huge growth on Saturday to 2.0 TVR (1.6 last week) and remained stable Sunday with 1.8 TVR (1.8 last week).

Colors leading fiction series Balika Vadhu continued to be stable with 2.8 TVR (2.8 last week) and Madhubala rated a 2.5 TVR (2.5 last week). Another daily, Uttaran notched a 2.6 TVR (2.4 last week). Sasural Simar Ka ended the week with 2.4 TVR (2.3 TVR last week).

Fourth placed, Sony Entertainment got a lot of support from its consistent performer CID 2.4 TVR (2.2 last week), whereas Crime Patrol saw a fall while notching up 1.7 TVR (2.0 last week). Finally, Comedy Circus showed a marginal 0.1 improvement as it registered a 1.6 TVR. Other fiction shows either held on to their viewership or dipped marginally during the week.

Sab maintained status quo with 132 GRPs and was at the No 5 spot. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel lead with 2.9 TVR (3.0 last week).

Ditto was the case with Life OK which nearly stayed where it was last week with 122 GRPs (123 last week).

The controversy around the IPL 6 does not seem to be hampering Max?s viewers? love for the tournament as the channel saw a five point increase in its GRPs to 229 GRPs (224 last week). Sahara continued at the bottom of the heap with with 13 GRPs.

Movie channels too witnessed increases: Zee Cinema added 10 GRPs to end at 103; Star Gold rated at 105 GRPs (103 last week) and Movies OK was at 54 GRPs (50 last week).

Latest Reads
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories