Zee to sell ad inventory for Jaya channels in US

MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) is making efforts to push its advertising revenues up in the international market at a time when its subscription income is flattening.

The company is going to sell ad inventory for the Tamil-language Jaya channels in US.

Zee Americas, a subsidiary of Zeel, has partnered with Canada-based television broadcasting, distribution and communications company Ethnic Channels Group to handle the ad sales for Jaya TV, Jaya Max and Jaya Plus.

With this partnership, Zee will create a Deccan Pack that will give advertisers access to viewers that were previously unaddressed.

The pack which will consist of Jaya TV services, Zee Telugu and Zee Kannada will allow businesses to target an additional 160,000 unique households. Zee will offer access to these viewers in partnership with Ethnic Channels Group based in Canada.

Zee Americas CEO Suresh Bala said, “Tamil is spoken by 7 per cent of the South Asian population in the United States and Jaya TV has about 15 years of broadcast history behind it making it a great resource to offer advertisers. As Zee is the best platform to reach the Hindi speaking segment of South Asians in the US, we are thrilled to be the only network offer advertisers an opportunity to have dialogue with this formerly untapped south Indian market segment.”

Ethnic Channels Group President Hari Srinivas said, “The Zee Group is one of our largest partners. The Jaya TV Group is also our main partner in the USA market. This unique relationship will be of immense benefit to the advertising community as the Jaya TV Channels are watched by many Tamils in USA."

Latest Reads
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns
L'Oreal India appoints Amit Jain as managing director

MUMBAI: L’Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L’Oréal group after a five-year stint in the country.

MAM Media and Advertising People
Future Generali's Father's Day campaign breaks records on digital platforms

MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories