MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) is making efforts to push its advertising revenues up in the international market at a time when its subscription income is flattening.

The company is going to sell ad inventory for the Tamil-language Jaya channels in US.

Zee Americas, a subsidiary of Zeel, has partnered with Canada-based television broadcasting, distribution and communications company Ethnic Channels Group to handle the ad sales for Jaya TV, Jaya Max and Jaya Plus.

With this partnership, Zee will create a Deccan Pack that will give advertisers access to viewers that were previously unaddressed.

The pack which will consist of Jaya TV services, Zee Telugu and Zee Kannada will allow businesses to target an additional 160,000 unique households. Zee will offer access to these viewers in partnership with Ethnic Channels Group based in Canada.

Zee Americas CEO Suresh Bala said, “Tamil is spoken by 7 per cent of the South Asian population in the United States and Jaya TV has about 15 years of broadcast history behind it making it a great resource to offer advertisers. As Zee is the best platform to reach the Hindi speaking segment of South Asians in the US, we are thrilled to be the only network offer advertisers an opportunity to have dialogue with this formerly untapped south Indian market segment.”

Ethnic Channels Group President Hari Srinivas said, “The Zee Group is one of our largest partners. The Jaya TV Group is also our main partner in the USA market. This unique relationship will be of immense benefit to the advertising community as the Jaya TV Channels are watched by many Tamils in USA."