MUMBAI: Zee Studio is launching a new property Mission Cruise this December. All through December, movies like ‘War of the Worlds‘, ‘Mission: Impossible‘, ‘MI - 2‘, ‘MI - 3‘ and ‘Minority Report‘ will be aired on Zee Studio on Sunday afternoons.

To promote the property Zee Studio has initiated marketing activities. On ground activation across Café Coffee Day‘s and Man U Café have been designed.

Zee Studio has also roped in Zapak and Indiagames as online partners. Online promotions have been lined up on social networks like Facebook, Youtube and Twitter to promote the property. OOH media has also been tapped for the same.

Zee Studio will also run a contest called ‘Mission to Win It‘. Viewers will have to log on to the Facebook page from where they will have to like the page and then would be directed to a Mission Cruise tab. The tab will have Mission Impossible style communication and the users will have to key in their details to participate post which the details of the contest will be communicated.

When the movie airs, the ‘agents‘ will be provided clues and lucky winners (every week) will be given prizes.

The property is being done in conjunction with fact that fourth film in the franchise ‘Mission Impossible - Ghost Protocol‘ is releasing this month.