MUMBAI: The Hindi GEC space never fails to play its little rumble-tumble match with every passing week, at least within the top-three gang.

It was only last week that Zee TV had managed to knock out Colors and grab the second spot after a ten-week wait. And just a week later, Colors has once again regained the position.
 
The win for Colors has come with an additional 36 GRPs (gross rating points) from its previous week‘s tally of 255 GRPs.

As part of its programming strategy, the channel had crafted a highpoint in its 10 pm property, Uttaran, which resulted in the death of one of the key characters. The 15 July episode, which showed the death sequence, clocked a peak TVR of 8.4, helping the channel to raise its bar. 
 
Meanwhile, Zee TV once again fell back to its third spot as it shed 13 GRPs and closed the week with 252 GRPS. This is the third time in the year that the channel has failed to stick on to its position.

So why did the channel fail to stick on to the second spot?

Says Zee TV marketing head Akash Chawla, "Overall, we refrain from gimmicks. Last week‘s spike was not from any special episode or a big movie or a break-free primetime or movie. We do not react to the ratings and change the storyline of the shows. It moves as natural progression." 
 
Meanwhile, Star Plus maintained its lead with 356 GRPs (previous week 343). It added 13 GRPs, mainly on the back of IIFA Awards aired on 11 July, which clocked a 4.9 TVR.