Zee News' new brand philosophy is 'Soch Badlo, Desh Badlo'

NEW DELHI: “Soch Badlo, Desh Badlo” is the new philosophy of Zee News, stressing its "quest towards purposeful positive change, to balance thoughts and positive actions".

The journey from ‘Zara Sochiye’ to ‘Jazba Soch ka’ to ‘Soch Badlo, Desh Badlo’ has been a consistent one for Zee News, aimed at probing, practicing and initiating new thoughts and actions for a positive future, one which is in line with the thoughts of the buzzing democracy that India is today.

Through this fresh initiative, Zee News not only asks people to have consistent and positive thoughts but also to go ahead and take affirmative action. "It is a more participatory and mutually contributory journey that Zee News wishes to undertake with its viewers. The viewers should move beyond the stage where they were mute spectators but to participate or precipitate change," Zee News said.

India has transformed into a thinking nation and the recent surge of responses and the mass activism has propelled Zee News’ involvement where action is also bundled with thoughts.

Zee News CEO Alok Agrawal said, “‘Soch Badlo, Desh Badlo’ is the right step towards what we had set out to do with provoking the nation’s thought and in trying to be a catalyst in transforming India and the society. We will strive in Zee News to engage with our viewers more and cascade and translate our views into various actions with the public at large for bringing in positive perceivable change.”

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