Zee marches ahead of Colors to take 3rd position

MUMBAI: Zee TV has made it to the top 3 after seven months.

As per TAM data (C&S, HSM, 4+), in the week ended 25 February, Zee TV marched to the third spot among the Hindi GECs as it added 43 GRPs (gross rating points) to its previous week‘s tally to end the week with 222 GRPs.

All the fiction shows of the channel saw an improvement in ratings. It also launched a new fiction property, Punarvivaha, on 20 February that opened with 2.7 TVR and averaged 2.6 TVR during the week. The channel also reduced the ad break duration of some of its shows.

Meanwhile, this is for the first time after August 2008, Colors, the flagship channel from the Viacom18 stable, has dropped to No. 4 on the GEC ladder. The channel, which launched on 21 July 2008, recorded 200 GRPs (last week 193) in the week.

Leading GEC, Star Plus, though continues to be on top even after losing 19 GRPs. The channel from Star Network bouquet ended the week with 279 GRPs (last week 298).

Sony Entertainment Channel (Set) attracted more eyeballs and maintained its number two position in the ratings chart. It added 17 GRPs and ended the week with 227 GRPs (last week 210). The channel aired Filmfare Awards 2011 on 19 February that garnered 4.59 TVR.

Second GEC from Sony Entertainment Network, Sab, lost points and registered 134 GRPs (last week 141) while Life OK from Star Network stable added three points and ended the week with 81 GRPs (last week 78).

Imagine TV added 5 GRPs and closed the week with 63 GRPs (last week 58).

Meanwhile, Sahara One -- for the first time in three years -- crossed the 50 GRP-mark. The channel gained 9 GRPs to record 53 GRPs (last week 44). The channel has launched a new horror band and both the shows – Haunted Nights and Yeh Kaali Kaali Raatein - opened with a 0.6 TVR.

Latest Reads
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories