MAM

Zee, Life OK biggest gainers in week 25 TAM ratings

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MUMBAI: In week 25 TAM ratings, Zee TV was the highest gainer, as it added 16 GRPs, taking its score to 209. Life OK, this week is the second highest gainer as it notched up nine GRPs taking its score to 136 GRPs, according to the weekly ratings provided by a TV channel. Colors, the highest gainer for last week, saw a rise of seven GRPs, taking its total to 188 GRPs to secure its position at No 3, for the week.

Sony Entertainment Television followed at the fourth position with a tally of 149 GRPs. Sab lopped off two GRPs this week taking its tally to 138 GRPs. Star Plus shed 11 GRPs but has still managed to hold on to its No 1 spot with 243 GRPs.

Numero uno Star Plus‘ chart topper Diya Aur Baati Hum witnessed a fall when it rated 3.7 TVR (4.4 TVR last week). Unlike last week, other fiction series appear to be losing the connect with audiences. Yeh Rishta Kya Kehlata Hai decreased to 3.0 TVR (3.5 TVR last week), Pyaar ka Dard to 2.8 TVR (3.2 TVR last week) followed by Saraswati Chandra that remained stable at 1.8 TVR. New series Meri Bhabhi rated 1.9 TVR.

The good news is, Veera, aired on Star Plus, has witnessed a growth generating 3.0 this week (2.5 TVR last week). With several new reality shows on air, the channel‘s talent hunt-cum-reality show India‘s Dancing Superstar snipped off some viewers when it rated 1.8 TVR on Saturday and Sunday.

Zee TV‘s new reality show DID Super Moms leapt to 3.5 TVR (2.8 TVR) on Saturday and saw a fall on Sunday when it rated 2.7 TVR (3.2 TVR last week). Its fictional offering Qubool Hai notched up generating 3.4 TVR (2.8 TVR last week), Sapne Suhane Ladakpan Ke aired its maha-episode that rated 3.3 TVR on 17 June (Monday), Pavitra Rishta witnessed a marginal improvement as it registered 2.5 TVR (2.1 TVR last week) . The new reality peep show Connected Hum Tum witnessed stability with a 0.7 TVR. The 90s blockbuster movie Hum Aapke Hai Kaun generated a 1.1 TVR. New historical show Jodha Akbar generated 2.0 TVR.

Colors slipped to No. 3 as its popular celebrity dance reality show Jhalak Dikhhla Jaa generated a 2.1 TVR on Saturday (2.0 TVR) and 1.8 TVR on Sunday (1.9 TVR). Fiction shows on Colors seem to be dragging. Thus, Balika Vadhu witnessed a slight drop when it rated 2.5 TVR (2.6 TVR), Madhubala- Ek Ishq Ek Junoon, last week‘s channel leader, also shed ratings and closed at 2.4 TVR (2.5 TVR) and Uttaran rated 2.2 TVR (2.3 TVR). New comedy show Comedy Nights with Kapil generated 3.4 TVR on Saturday.

Fourth placed, Sony Entertainment Television‘s long running crime series CID witnessed a slight fall as it rated 2.1 TVR (2.3). Crime Petrol saw a 0.1 improvement generating 1.8 TVR (1.7 last week). On the other hand, Comedy Circus ke Ajoobe rated 1.3 TVR (1.1 TVR). Its new historical show Maharana Pratap saw an improvement of 0.1 TVR, generating 1.4 TVR (1.3 TVR). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s all new Indian Idol Junior (IIJ) remained stable with ratings of 1.8 TVR on Saturday and Sunday respectively.

Sab shed two GRPs from the past week, but still managed to hold fifth position. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.5 TVR (3.1 TVR). Lapataganj (in-laws) fell to 1.0 TVR (1.3 TVR). Other fictional shows witnessed a marginal rise and fall as well.

Life OK‘s top series Mahadev saw a growth to 1.9 TVR (1.6 TVR). The new fiction show Do Dil Ek Jaan managed to get 0.6 TVR (0.5 TVR). Hum Ne Li Hai... Shapath increased its score to 1.4 TVR (0.9 TVR). Savdhan India remained stable at 1.2 TVR.

Sahara has finally showed some improvement, being rated 20 GRPs (19 GRPs last week), but it still continues to be at the bottom.

In the movie channels genre: Zee Cinema saw a drop, reporting 100 GRPs (108 last week); Star Gold rose three points, reporting 109 GRPs (106 last week) and Movies OK was at 55 GRPs (51 last week). On the other hand, Max reported 122 GRPs (116 last week).

All in all, week 25 saw channels win some and lose some, as always.

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