MAM

Zee gains 32 GRPs while top 3 channels see drop

MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd (Zeel) stable, has seen a 32 GRPs (gross rating points) rise in the week ended 12 November, as its new 8 pm fiction property, Hitler Didi, got good eyeballs.


As per TAM data for week 46 (C&S, 4+, HSM), Zee TV registered 175 GRPs as compared to 143 GRPs in the previous week. Hitler Didi debuted with an average TVR of 2.7.


Meanwhile, the top three GECs - Star Plus, Sony Entertainment Television (Set) and Colors lost GRPs each.
 
Star Plus, which maintained its numero uno position, clocked 310 GRPs (last week 335). The 25 GRPs loss can be attributed to fall in the overall ratings of its fiction shows.


Set was the biggest loser in the week, which saw a 27 GRPs fall. However, it was because in the previous week the channel had aired KBC 5 episode in which a common man had won the grand prize of Rs 50 million. The two episodes had clocked 7.1 and 8 TVR respectively.


Colors slipped marginally to 235 GRPs (last week 240), while retaining its third position.


Sab registered 124 GRPs (last week 121) followed by Imagine TV which ended the week with 71 GRPs (last week 70).


Star One with 47 GRPs (last week 43) and Sahara One with 38 GRPs (last week 34) remains on seventh and eighth position respectively.

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