Zee Cinema takes digital route to promote Agent Vinod premiere

MUMBAI: Zee Cinema has lined up digital innovations for the premiere of Agent Vinod on 1 September at 8 pm.

The presenting sponsor of the movie is Brooke Bond Taj Mahal while the channel has roped in Blackberry as the powered by sponsor.

To engage the online game buffs, a game has been created by the channel. It is currently hosted on Facebook. The game is about playing pranks with one‘s friends and is titled ‘Mere Dost Ki Pungi‘, taking off from the popular song of the film.

Also, the channel is engaging with the users online by showing ‘behind the scenes‘ footages and also highlighting unknown facts about ‘Agent Vinod‘.

According to the channel, the masthead of Youtube will be taken over on 1 September with a creative that will enhance the premiere tune-in, have trailers, behind the scene footage, trivia and the option to play an application. There will also be take-overs on portals like Yahoo and MSN. The channel will create a ‘Youtube Mobile Roadblock,‘ wherein anyone accessing any video on youtube using their mobile will be able to catch the ‘Agent Vinod‘ tune in. The premiere of ‘Agent Vinod‘ is being promoted across the DTH players of India - Dish TV and Airtel - along with a "robust" campaign.

‘Agent Vinod‘ promos have played in 400 cinema screens across 13 major cities in the Hindi speaking markets during the screening of ‘Ek Tha Tiger‘. Along with the running outdoor campaign, the on-air campaign of ‘Agent Vinod‘ is also being played out across the Zee Network.

The promos have been customised for each target genre to ensure maximum brand recall. On kids channels, there is an animation promo, where the protagonists and antagonists are shown in an animated avatar. On music channels, the best songs of the movie are used in the background score while showcasing highlights from the film. Meanwhile, on news channels the creative showcases India and Pakistan coming together.

Zee Cinema has also taken the television airing rights of ‘Barfi‘, ‘Joker‘ and ‘Heroine‘.

Latest Reads
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories